Real estate services and sales

Advertising real estate services and sales is allowed in Yandex Direct.

In text ads advertising new buildings and shared-equity construction, the notice is added automatically: “Project declaration is published on https://our.house.com. To specify the name of the developer, select the appropriate subject and fill out other details in the feedback form. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

Special documents are not required for placement.

Make sure to add this notice yourself to image ads, video ads, and display campaign creatives advertising shared-equity construction. The notice must contain:

  • Name of the legal entity and its business legal structure (for example, developer: “House on Mars” LLC).

  • URL of the Uniform Information System for Residential Construction hosting the project declaration (https://наш.дом.рф).

Example: Project declaration available at https://наш.дом.рф. Developer: “House on Mars LLC”.

You don't need to specify the developer in ads of real estate agencies and aggregators of new construction projects.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.