Video

Advantages

Visibility

By using video, you can make your ads more appealing and show off the advantages of your product or service. A colorful ad with a video attracts more attention than a static text ad.

Brand awareness

Ads containing the brand's own unique videos help users develop brand awareness and create relevant associations with the company or product.

Counting impressions using IAB and MRC

Yandex uses strict viewability criteria: video impressions count after two seconds, provided that at least 50% of the video player area* is continuously present in the viewable area of the screen.

How do I add a video?

You can add a video when you create or edit an ad. Under Video, upload a new video or select a previously added video from the gallery.

The video must meet the moderation rules and the technical requirements.

Technical requirements for videos

Format	MP4, WebM, MOV, QT, FLV, AVI
Size	100 MB maximum
Duration	Between 5 and 60 sec
Recommended aspect ratio	16 : 9; 1 : 1; 9 : 16
Minimum resolution	360p
Recommended resolution	1080p
Video frame rate	From 20fps
Video codecs	H.264, VP6F, VP8, Theora
Number of video tracks	1
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	AAC, MP3, Vorbis
Number of audio tracks	no more than 1
File codec	avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
Cover	No

Format	MP4, WebM, MOV, QT, FLV, AVI
Size	100 MB maximum
Duration	Between 5 and 60 sec
Recommended aspect ratio	16 : 9; 1 : 1; 9 : 16
Minimum resolution	360p
Recommended resolution	1080p
Video frame rate	From 20fps
Video codecs	H.264, VP6F, VP8, Theora
Number of video tracks	1
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	AAC, MP3, Vorbis
Number of audio tracks	no more than 1
File codec	avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
Cover	No

For the in-banner video format, the video is automatically adjusted to fit into the allotted size. If it's not possible to adjust the video accordingly, users will see an image instead. Please add an appropriate image in the Image section. To ensure the maximum reach for your campaign, create several video creatives with different aspect ratios in your ad group. Yandex algorithms will choose the most appropriate format depending on the placement option.

When serving ads on relevant sites in the Yandex Advertising Network, the ad title, text, and link will be added to the video automatically.

In the Yandex Video Network, ad elements are displayed as follows:

• For InStream format, the player interface shows the ad title, an icon with your domain, and a button.
• For OutStream format, the ad title and text can be placed in the header above the video or in the player interface.

You can add only one video per ad.

Recommendations for preparing the video

• Show the advantages of your product or services in the video: it should not look like an abstract sequence of shots.
• Brand your videos: make sure the company's logo is visible.
• Don't make your videos too short or too long: the duration should be enough to contain a clear and succinct message. You can also use short videos lasting up to 15 seconds. You should try to communicate the key idea in the first 6–10 seconds of the video.
• If possible, add videos with sound. This will increase the conversion rate.
• If you're using videos without sound, try to highlight the key advantages of your offer through text or subtitles.
• Consider the ad player layout when preparing your video: in particular, the position and design of the click-through button. The button is fixed in the lower-left corner of the video. You can't change its color.

  • We recommend that you place your key ad content in the center of the video, with a 25% buffer zone at the bottom of the frame.
  • If your video needs a notice, put it in the lower 10% of the screen so that the buttons don't block the notice.

Impression statistics

The statistics can help you evaluate the effectiveness of your ads with videos. Compare the overall campaign data to find out how videos affected your conversion rate and how your goal cost and CPC changed when you added the new creative. Compare the performance of your videos on different sites using the Sites cross section in the Report Wizard.

On various ad network sites, your ad may be served in different formats: with a video or with an image. In the Report Wizard, you can use the Formats cross section to compare CTR, conversion price, Cost per EC, and other ad performance indicators in various formats.

The system will register an impression for an ad with a video as soon as the first frame of the video displays. Clicks are registered when the title or button is clicked. If you want to see ads where users clicked on the video, go to Cross sections, choose Ad №, Click position. In Columns, select Clicks. Then filter by Formats → Video extension and Click position → title, button.

Learn more about evaluating campaign performance.

Bid adjustments

You can set bid adjustments to raise or lower your bid when serving ads with videos. The minimum bid with a coefficient is 50% less than the original bid. The maximum bid is equal to the original bid plus 1200%

Bid adjustments can be set in the campaign settings or on the ad group editing page. More information about bid adjustments.