Requirements for advertising materials on Yandex Travel
General requirements
Advertising materials created in HTML5 format must meet the Technical requirements for HTML5 banners.
The banner must not mimic the site design: (you can't use brand colors or interface elements. The creative must not blend in with the site background).
Note.
If the display of the “Ad” label is enabled in the banner parameters, the label will be rendered in the upper-left corner. The size of the label is 54 × 12 pixels, with margins of 4 pixels on the top and left side.
For Adfox, leave the top-left area of 150 × 30 pixels free.
For Yandex Direct, leave the top-left area of 65 × 30 pixels free.
Example
Additional requirements
- R1 (300 × 600)
-
- Format: HTML5. You can also use GIF, JPEG, PNG.
- Maximum archive size: 512 KB.
- Maximum size of the
index.html
file is 150 KB. - “R1” size: 300 × 600 pixels.
- For banner design requirements, see HTML5 banner requirements.
- Snippet (100% × 110)
-
- Format: HTML5 only.
- Maximum archive size: 512 KB.
- Maximum size of the
index.html
file is 150 KB. - “Snippet” size: 100% × 110 pixels.
- The width of 100% corresponds to the range between 320 and 1200 pixels in this format.
- The banner's main info is restricted to the range between 320 and 1200 pixels.
- The banner must stretch to 100% of the screen width, correctly displaying within the user screen width. When changing the banner size, all the meaningful information must be horizontally centered.
An uploaded HTML5 banner must have a size of 100% × 110 pixels. The banner size is specified in the
<meta>
element:<meta name="ad.size" content="width=100%,height=200">
- We don't accept banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page, as well as banners filled with low-quality text or images.
- You can't add a border around the banner. Exception: if the background or bottom of a Snippet is white (
RGB #ffffff
), add a gray strip (RGB #f3f3f3
) with a height of 1 pixel along the bottom border of the banner so that your ads don't blend in with the Yandex Travel background. - For banner design requirements, see HTML5 banner requirements.
Have questions?
Attention. Our customer service can help you with the campaigns created under the same login that you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.