Brand Lift
The main goal of display advertising is to promote your brand in order to increase brand awareness and loyalty. This is why it's important to discover the impact of your ads on users' brand perception.
Brand Lift surveys help you evaluate changes in the number of users who:
- Recognize your brand.
- Remember your ads.
- Remember your advertising message or slogan.
- Are open to considering your brand among others before making a purchase.
- Intend to purchase your products.
Brand Lift survey is available for new campaigns of the following types:
- Fixed CPM campaigns with a video, audio, or banner on a new Yandex Browser tab. Also for banners on Yandex services: Media services, Realty, Auto.ru, and Yandex Maps.
You can combine multiple campaigns per survey to evaluate the cumulative effect of your placement. When creating a survey, make sure to include elements of visual identity, such as your brand logo, alongside the brand name in text format. If your brand doesn't have a logo, use its styled brand name.
Attention.
Mandatory criteria for Brand Lift analysis:
- Minimum audience coverage is 2 million users.
- The minimum budget for the entire placement period is RUB 1,500,000 without VAT (see values for other currencies).
- Daily budget is at least RUB 70,000 without VAT (values for other currencies).
- The campaign's end date is specified.
All the criteria must be met simultaneously.
Have questions?
Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.
