Integration with third-party verifiers
Yandex provides advertisers with the option to independently audit their ad campaigns by involving third-party verifiers. Integration is available for all Yandex Direct display campaigns except audio campaigns.
The campaign budget must be at least 1 million rubles without VAT. The duration of ad placement is up to 30 days. To set up the integration and ask any questions about how to connect or what restrictions apply, please contact your manager at Yandex.
Mediascope
Integration setup
Integration is only available for Mediascope customers.
- In Yandex.Direct, go to and click Configure.
- Under Mediascope, click Log in.
- The Mediascope interface opens. Enter your username and password. If you don't know them, contact your manager at Mediascope.
- Enabling the verifier
-
When editing a campaign, under Ad analytics, enable Mediascope.
When editing an ad, under Third-party verifiers, enable the setting Use Mediascope.
Weborama
Integration is only available for Weborama customers.
Look up the tracking parameters in your Weborama account and specify them in the format
{"aap":1234,"tte":5678,"account":9} replacing the placeholders:
- aap: Creative ID.
- tte: Placement ID.
- account: Account ID.
The parameters can be listed in any order.
- Enabling the verifier
-
When editing a campaign, under Banners, enter the code of the measurement tool that you obtained from your Weborama account.
When creating or editing an ad, under Third-party verifiers, enter the code of the measurement tool that you obtained from your Weborama account.
Adserving
Integration is only available for Adserving customers.
Look up the CampaignId in your Adserving account.
- Enabling the verifier
-
When editing a campaign, under Ad analytics, enter the CampaignId that you obtained from your Adserving account.
In the campaign settings, under Third-party verifiers, select Enable Adserving. Enter the identifier that you obtained from your Adserving account into the CampaignId field.
