Requirements for ad placement in Product campaigns

List of prohibited categories

The following categories of ads aren't accepted for product campaigns placed in search results and ad networks:

  • Tobacco accessories.
  • Alcoholic beverages and non-alcoholic beer/wine.
  • Charitable organizations and social advertising.
  • Betting and games of chance.
  • Debt collection from individuals.
  • Dating.
  • Similar in construction to weapons.
  • Medical services.
  • Folk medicine, healing.
  • Products and services with distressing subjects.
  • Certification services.
  • Financial services.

This list is not exhaustive and can be changed by Yandex at any time.