Step 3. Create ads

Specify a tracking link for the app.

• If your campaign's goal is “Attract new users”, fill in the Deferred deeplink field based on your app's URI scheme if necessary. This ensures users land directly in the intended app section after they have installed your app.
• If your campaign's goal is “Retargeting”, add a deeplink based on your app's URI scheme. This ensures users land directly in the intended app section when they click your ad.
• If your campaign's goal is “Attract new users”, you can add a Custom app page from Google Play and the App Store. When clicking the ad, new users usually land on the app's main store page. To direct them to a custom page, enter its full URL.
• We recommend adding a Link for impression attribution. This allows you to track conversions from users who saw an ad but didn't click it. Make sure that impression attribution is enabled in your Mobile Measurement Platform settings.

You can add up to seven title options and up to three text options: Yandex Direct will automatically create ads from them and show the most effective ones more often.

We recommend adding as many options for each element as possible. This makes creatives more diverse, allowing Yandex Direct to test a wider range of approaches.

Add up to 5 images and up to 3 videos to your ad. Images must not contain any text. You can use any image that is at least 450 × 450 pixels, but we recommend that you choose a JPG or PNG image that is between 1080 and 5000 pixels, with a maximum file size of 10 MB.

Add images in different formats, such as with aspect ratios of 16:9, 9:16, and 1:1 and resolutions of 1778 × 1000, 1000 × 1778, and 1000 × 1000 pixels. Images are used in all Yandex Advertising Network ad formats. They alternate, with the most effective ones shown more frequently.

Video: maximum 100 MB, from 5 to 60 seconds.

In the preview area, you can see how an ad with different creatives will appear on different sites.