Optimization of ad texts for search queries
Yandex Direct can change the ad title and text to make it more relevant to the query and generate more conversions.
You can enable this option in Campaign Wizard for website advertising campaigns, product campaigns, and unified performance campaigns.
How it works
The system selects popular search queries for which the ad may be served and generates an alternative title-text pair for them. The suggested options are:
- Based on your ad text and landing page.
- In line with the original meaning and don't distort facts or add new information.
The modified text can be shown instead of the original one if it's more likely to generate ad clicks and conversions.
| Original ad | Recipes in Yandex Lavka 30% off your first order from Yandex Lavka. Order delivery now! |
| Ad optimized for the query Salad recipes | Salad recipes in Yandex Lavka Step-by-step recipes with photos. Get 30% off your first order. We deliver! |
| Ad optimized for the query Charlotte cake recipe | Baking recipes in Yandex Lavka 30% off your first order from Yandex Lavka. Order delivery now! |
| Ad optimized for the query Easy chicken soup recipe | Easy chicken soup recipe in Yandex Lavka Browse cooking recipes in Yandex Lavka. Get 30% off your first order! |
| Note | Information about salad, baking, and soup recipes was added to the ad because it's present on the landing page. |
| Original ad | Recipes in Yandex Lavka 30% off your first order from Yandex Lavka. Order delivery now! |
| Ad optimized for the query Salad recipes | Salad recipes in Yandex Lavka Step-by-step recipes with photos. Get 30% off your first order. We deliver! |
| Ad optimized for the query Charlotte cake recipe | Baking recipes in Yandex Lavka 30% off your first order from Yandex Lavka. Order delivery now! |
| Ad optimized for the query Easy chicken soup recipe | Easy chicken soup recipe in Yandex Lavka Browse cooking recipes in Yandex Lavka. Get 30% off your first order! |
| Note | Information about salad, baking, and soup recipes was added to the ad because it's present on the landing page. |
| Original ad | Rent a bus in Saratov Comfortable buses with polite drivers on standby for you. Comfort and safety guaranteed! |
| Ad optimized for the query Rent a bus for an event now | Rent a bus for your event in Saratov Comfortable buses with polite drivers. Low prices! Same-day service! |
| Ad optimized for the query Rent a bus for an event | Rent a bus for your event in Saratov Comfortable buses with polite and experienced drivers. Comfort and safety guaranteed! |
| Ad optimized for the query Rent a bus cheap | Rent a bus in Saratov. Low prices! Comfortable buses with polite drivers on standby for you. Comfort and safety guaranteed! |
| Note | Information about low prices and same-day service was added to the ad because it's present on the landing page. |
| Original ad | Rent a bus in Saratov Comfortable buses with polite drivers on standby for you. Comfort and safety guaranteed! |
| Ad optimized for the query Rent a bus for an event now | Rent a bus for your event in Saratov Comfortable buses with polite drivers. Low prices! Same-day service! |
| Ad optimized for the query Rent a bus for an event | Rent a bus for your event in Saratov Comfortable buses with polite and experienced drivers. Comfort and safety guaranteed! |
| Ad optimized for the query Rent a bus cheap | Rent a bus in Saratov. Low prices! Comfortable buses with polite drivers on standby for you. Comfort and safety guaranteed! |
| Note | Information about low prices and same-day service was added to the ad because it's present on the landing page. |
| Original ad | Finished apartments from ₽1.9 million Save your time! Finished apartments in 4 furnishing styles! |
| Ad optimized for the query Real estate in Krasnoyarsk | Finished apartments in Krasnoyarsk from ₽1.9 million New finished apartments with furnishing in Krasnoyarsk! |
| Ad optimized for the query New apartments in Krasnoyarsk | New finished apartments in Krasnoyarsk Save your time! Finished and furnished apartments with beautiful views! |
| Note | Information about Krasnoyarsk, new apartments, furnishing, and beautiful views was added to the ad because it's present on the landing page. |
| Original ad | Finished apartments from ₽1.9 million Save your time! Finished apartments in 4 furnishing styles! |
| Ad optimized for the query Real estate in Krasnoyarsk | Finished apartments in Krasnoyarsk from ₽1.9 million New finished apartments with furnishing in Krasnoyarsk! |
| Ad optimized for the query New apartments in Krasnoyarsk | New finished apartments in Krasnoyarsk Save your time! Finished and furnished apartments with beautiful views! |
| Note | Information about Krasnoyarsk, new apartments, furnishing, and beautiful views was added to the ad because it's present on the landing page. |
How to configure
When creating or editing a campaign, enable the Optimize ad text for the query option under Yandex Direct helps at the bottom of the page and agree to text optimization for the entire campaign.
Text optimization will only work for Text & Image ads served in search results. Once you specify a link, title, and text for each ad, the Additional options section appears. There you can preview examples of rephrasing popular queries that could trigger your ad. You can also check additional phrasings on the ad page.
The Additional options section will be available under the following conditions:
- A valid website link is specified
- A valid title without a template is specified
- A valid main text without a template is specified
- The ad language is Russian.
You can enable ad text optimization for multiple unified performance campaigns on the campaign page: select the required campaigns and enable the option Optimize ad text for the query in the bottom menu.
When creating or editing a campaign, enable the Optimize ad text to get more conversions option under Yandex Direct helps at the bottom of the page.
Statistics
You can view statistics for your unified performance campaign in Report Wizard, in the “Text source” cross section. Impressions with additional text are marked as Automatic and those with advertiser text are marked as Original.
Have questions?
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| | Scan the QR code or tap the link below on your phone. WhatsApp is a third-party communication channel between you and Yandex. We do not control and are not liable for how WhatsApp stores your data and chat history. Please keep this in mind when choosing WhatsApp to contact support. |
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