How to launch a campaign

Step 1. Go to the campaign creation page and set it up

Click Add → Campaign. Select Expert mode → Reach → Fixed CPM campaign.

Enter the campaign name. Make settings:

1. Select a product: for each product, you can see the maximum and minimum number of impressions, expiration date, and CPM.
2. Set the campaign start and end dates.
3. Specify the campaign budget. The planned number of impressions will be calculated using the basic CPM of the product. Basic CPM may be subject to markups if the product uses settings with increase coefficients for targetings. Final CPM will be specified after all targetings are selected in the group. For more information about markups, see the product description.
4. Specify the Yandex Metrica tag installed on your website.
5. Go to the advanced settings and enable the option Extend campaign automatically to use your remaining budget effectively and reach a large audience. Your placement period will extend to the end date or until your budget runs out.

Step 3. Create an ad group.

For this ad group, set up:

• Display regions (pick from the list available for the selected product).
• Gender and age of the audience you want to show your banners to.

The final CPM depends on the selected targetings: certain markups are applied. For example, your CPM might increase if you select users in Moscow and Saint Petersburg, serving based on audience interests or for a certain age category. The cost may be reduced if serving is disabled for certain regions or interests. Different products use different markups. The final CPM is specified under Markups.

Step 3. Add creatives

Add creatives of any size: click Add → Upload creatives. Upload an image or HTML5 banner from your computer or choose a previously added banner.

For creative requirements, see:

• Requirements for a banner on Yandex services.
• Requirements for banners on Funtech.
• Requirements for advertising materials on Auto.ru.
• Advertising Requirements on Yandex Timetables.
• Requirements for advertising materials on Yandex Services.
• Requirements for advertising materials on Yandex Travel.
• Requirements for banners on Yandex Maps.

Banners must also meet the moderation requirements and technical requirements.

Specify up to three links to the website. Make sure that the sequential number of the link matches the clickNum parameter value when calling the method homeExpandableDesktopBannerAPI.clickAndClose(clickNum) from the banner code.

Step 4. Enter a Yandex Audience pixel and impression tag

You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.

Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.

Add the pixel code to the banner. After the impressions begin, the pixel starts to collect anonymous IDs of users who have seen your ad. You can use this data when you set up your retargeting.

You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the %random% macro. They must also support HTTPS.

Create a campaign with a fixed CPM