How to view results
Visit Lift ends about ten days after the end of your campaign.
The survey results are shown on the campaign page. In the Visit Lift section, you can see the following data:
- Estimated total growth of sessions on your site.
- Chart with the number of sessions from users who saw your ad.
The accuracy of Visit Lift results depends on the amount of data collected. That's why we don't recommend stopping the campaign earlier than after 2–4 weeks. There might be not enough data to get any conclusive results before that. The survey might fail to generate data if no visible growth has been demonstrated.
If the results are positive
This means your display campaign has a positive effect on the behavior of your target audience and your site traffic. Continue to serve ads for your proven targetings and try to increase your campaign budget.
We recommend that you evaluate the trend to adjust your campaign based on the market data and your campaign dynamics.
If there's no significant increase
- Evaluate your capabilities and advertising activity
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- Work with analytics in a comprehensive way. Analyze post-campaign analytics, CTR dynamics, full views, and other metrics. Analyze the campaign progress in retrospective. Perhaps, something went wrong at some stage, which affected the results.
- Assess the results based on your scale. If your brand or product is already known to the audience and you maintain high advertising activity, it'll be challenging to find users who are not aware of your company. However, this doesn't mean that you can slow down your activity: it's important to check your results against the market benchmarks and find areas for improvement.
- Study your competitors
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- Explore companies that are similar to you. How actively do they advertise? If their activity is higher, this may affect the results of your Visit Lift survey.
- Conduct a competitive analysis. Compare your promotion strategy to that of your competitors and adjust it accordingly.
- Evaluate your ad creatives
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- Make sure your logo stands out in the ad creative. Check that the logo colors differ from the background. If you use video formats, make sure the logo is shown in a video for a long time rather than at the beginning or end only.
- Make sure your ads contain a clear call to action and the advertising object is easily understood.
- Evaluate how clear the wording of your ad message is. Perhaps, it's too indirect or excessively figurative.
- Make sure the video contains subtitles and the key fragments are emphasized and accentuated in the text. This will help people who can't hear or mute the video read the message.
