How to launch Target Liftβ

Target Lift launches when you start an ad campaign. The survey results become available in about ten days after the campaign ends. You can enable the survey for campaigns that have no impressions yet.

Campaign criteria

The Target Lift survey is available for new display campaigns with banners, videos, including non-skippable ones, fixed CPM, and video banners.

Target Lift is not available for campaigns with the “Manual bid management” strategy enabled.

Step 1. Prepare an ad campaign

Create a new display campaign, specify the main parameters and add ads to it. In your campaign settings, under Ad analytics, enable Target Lift.

Mandatory criteria for Target Lift analysis:

  • The campaign duration is 7 days or more.
  • A Yandex Metrica tag installed on your site is specified in the campaign settings.
  • You selected between 1 and 5 conversions for the survey.

Step 2. Set up the survey

Go to the campaign settings and enable the survey in the Ad analytics section, under Target Lift.

Under Conversions, specify the goals that will be used for the strategy and for further analytics.

Use the events that benefit your business as goals. We recommend using the same goals as for conversion strategies in your performance ads.

Step 3. Submit your campaign for moderation

If the campaign has passed moderation, the survey will start automatically. You can't launch Target Lift once you start your campaign.

Survey launch recommendations

  • Set your budget amount to RUB 300,000 or more.
  • Set the campaign duration to at least 21 days.
  • Make sure the campaign reach is at least 1,000,000 users and the number of impressions is 5,000,000 or more. You can do this using the Yandex Direct tool named Campaign planning.

  • Set up goals in the Yandex Metrica tag installed on the site at least 14 days prior to campaign launch. Select goals that require the user to take specific actions on the site to achieve them.

    For example, the “Form submission” or “Click on phone number” goals will do, because if you set them, the customer will need to perform specific actions: fill out the form or click the phone number. The “Site session” goal won't do, as it will be achieved even if the user visits the site by mistake or doesn't find the required information on it.

Follow the given recommendations to make sure your strategy brings the desired results that will be shown in Target Lift.

Have questions?

Attention. Our customer service can help you with the campaigns created under the same login that you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.