Ads for mobile apps

Ads for mobile apps are a Yandex Direct tool that allows you to promote your app for iOS or Android. Developers and publishers can use this tool to attract new users or bring back those who haven't logged in to the app for a long time.

These ads are shown in search results and in the Yandex Advertising Network on tablets and mobile devices.

Objectives achieved

Acquiring new app users
Increasing app installs
Bringing users back to the app
Encouraging users to complete conversion actions in the app
Increasing repeat purchases

Launch methods

In the unified performance campaign: Choose this campaign type to access advanced features in Expert mode and gain more flexibility in managing your mobile ad campaigns.

In Campaign Wizard: Choose this campaign type to quickly launch ads for mobile apps. All campaign settings can be configured on the same page.

Ad types

Combinatorial ads are an ad type where you provide multiple options for the title, description, image, and video, and Yandex Direct combines them into a wide variety of Text & Image ads.
Playable Ads are an ad type that allows you to engage your audience with dynamic HTML5 banners. This ad type for unified performance campaigns is currently in development. We'll be sure to let you know when it becomes available.
Image ads are an ad type that allows you to engage your audience using images. This ad type for unified performance campaigns is currently in development. We'll be sure to let you know when it becomes available.


Ad type	Combinatorial ads	Image ads^*	Playable Ads^*
Ad display examples	On search In the YAN
Launch methods	Campaign Wizard Unified performance campaign	Unified performance campaign	Campaign Wizard Unified performance campaign


Ad type	Combinatorial ads	Image ads^*	Playable Ads^*
Ad display examples	On search In the YAN
Launch methods	Campaign Wizard Unified performance campaign	Unified performance campaign	Campaign Wizard Unified performance campaign

^*This ad type is currently in development. Follow our channels to find out when it becomes available.

Advantages

Reach a targeted mobile audience

Ads are served on mobile devices in Yandex Search and across the Yandex Advertising Network, the largest partner network on the Russian internet. With these ads, you can acquire new users, increase app installs, nurture customer relationships through retargeting, and boost repeat conversions.

Ad formats for ads for mobile apps

A campaign can include different types of ads: text ads, ads with an image, image-only ads, and ads with a video. We recommend using as many options as possible so that ads are served on all available sites.

Ad design recommendations

Selecting a strategy

Special strategies for serving ads for mobile apps focus on bringing you more app installations and targeted user actions in the app.

Precise targeting

To identify your audience, you can use a variety of targeting methods, including keyword targeting, pre-defined audience segments, autotargeting, retargeting lists, and adjustments to effectively reach your ideal audience.

With a wide range of targeting options, including age, gender, location, and income level, you can create a highly specific audience profile.

Learn more

Helpful resources

Case studies

Questions?

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