Creating ads within a unified performance campaign

Advantages

General settings structure

The structure of a unified performance campaign follows a clear and familiar logic:

• General settings at the campaign level include: campaign goal (acquiring new users or retargeting), placements (Yandex Search only, Yandex Advertising Network only, or all sites), strategy, campaign duration, scheduling, installations from alternative app stores (Android), enabling SKAdNetwork (iOS), and advanced settings that can be applied to all ad groups within the campaign.
• Ad group settings include audience targeting: impression geography, autotargeting, relevant keywords, retargeting lists, type of site content, and settings that can be applied to all ads within the group.
• At the ad level, you have complete control over the ad layout and landing pages: fields for uploading text, images, and videos, fields for configuring tracking links, deeplinks, custom pages, and impression attribution options.

A single consolidated campaign for better coverage, efficiency, and strategy training

Managing groups within a unified performance campaign allows you to test creative sets for each audience segment and combine ads into consolidated campaigns to accumulate data for strategy training.

Granular control over the cost per click, installs, and in-app actions

You can adjust bids at the ad group level to achieve desired outcomes for different audience segments, whether it's clicks, installs, or in-app actions.

Statistics

Report Wizard provides detailed statistics for all cross-sections, including a breakdown by ad type.

Feature comparison: creating ads for mobile apps using a unified performance campaign and Campaign Wizard

	Campaign Wizard	Unified performance campaign
Retargeting scenario	Group-level audience division with limited deeplink management	A separate campaign-level retargeting scenario with flexible deeplink management
Statistics	Available in Report Wizard without a breakdown by group	Available in Report Wizard with a breakdown by group
Time targeting	Unavailable	Available
Budget for a custom period	Unavailable	Available
Bid adjustments	By gender and age By region By target audience	Campaign level: By region Campaign and group levels: By gender and age By target audience By income level Group level: By weather By conversion action
Disable impressions	Unavailable	Available
Deeplink settings	Configured in the one-stop tracking link window	Separate fields for managing deeplinks and deferred deeplinks
Alternative app stores	Available	Available
Custom app pages	Unavailable	Available
Portfolio strategies	Unavailable	Unavailable
Experiments	Unavailable	Unavailable

Feature comparison: creating ads for mobile apps using a unified performance campaign and Campaign Wizard

	Campaign Wizard	Unified performance campaign
Retargeting scenario	Group-level audience division with limited deeplink management	A separate campaign-level retargeting scenario with flexible deeplink management
Statistics	Available in Report Wizard without a breakdown by group	Available in Report Wizard with a breakdown by group
Time targeting	Unavailable	Available
Budget for a custom period	Unavailable	Available
Bid adjustments	By gender and age By region By target audience	Campaign level: By region Campaign and group levels: By gender and age By target audience By income level Group level: By weather By conversion action
Disable impressions	Unavailable	Available
Deeplink settings	Configured in the one-stop tracking link window	Separate fields for managing deeplinks and deferred deeplinks
Alternative app stores	Available	Available
Custom app pages	Unavailable	Available
Portfolio strategies	Unavailable	Unavailable
Experiments	Unavailable	Unavailable