Requirements for banners on Yandex Realty
General requirements
To place display ads, provide HTML5 files. You can use GIF, JPEG, PNG files for fixed-size placements. All files related to the same ad unit must have the same name.
Ads in HTML5 format must meet the Requirements for HTML banners.
| Banner name and size in pixels | Size of the banner in pixels | HTML5 banner size |
|---|---|---|
| Double snippet | 100% × 250 | up to 250 KB |
| R1 | 240 × 400 / 300 × 600 | up to 150 KB |
| Skyscraper | 300 × 900 | up to 150 KB |
| Mobile Snippet | 100% × 250 | up to 250 KB |
| Swift Mobile | 100% × 150 | up to 250 KB |
| Banner name and size in pixels | Size of the banner in pixels | HTML5 banner size |
|---|---|---|
| Double snippet | 100% × 250 | up to 250 KB |
| R1 | 240 × 400 / 300 × 600 | up to 150 KB |
| Skyscraper | 300 × 900 | up to 150 KB |
| Mobile Snippet | 100% × 250 | up to 250 KB |
| Swift Mobile | 100% × 150 | up to 250 KB |
Note.
If the display of the “Ad” label is enabled in the banner parameters, the label will be added in the upper-left corner.
The size of the label is 54 × 12 pixels, with margins of 4 pixels on the top and left side. We do not recommend placing meaningful information on the top left in the field:
- 150 × 30 pixels for ADFOX.
- 65 × 30 pixels for Yandex Direct.
Example
Additional requirements
- Double snippet (100% × 250)
-
For more detailed requirements for the banner design, see the HTML5 banner requirements.
- R1 banner (240 × 400/300 × 600)
-
- Format: HTML5. You can also use GIF, JPEG, PNG.
- Maximum archive size: 150 KB.
- Sizes:
- Width: 240 pixels. Height: 400 pixels.
- Width: 300 pixels. Height: 600 pixels.
For banner design requirements, see HTML5 banner requirements.
- Skyscraper banner (300 × 900)
-
- Format: HTML5. You can also use GIF, JPEG, PNG.
- Maximum archive size: 150 KB.
- Size: 300 × 900 pixels.
For banner design requirements, see HTML5 banner requirements.
- Mobile Snippet (100% × 250)
-
- Format: HTML5 only.
- Maximum archive size: 250 KB.
- Provide one creative with a size of 100% × 150 pixels.
- The banner size may vary depending on the device screen resolution and orientation.
- Maximum banner width: 2880 pixels.
- Minimum size: 320 × 250 pixels.
- The banner must stretch to 100% of the screen width, correctly displaying within the user screen width. When changing the banner size, all the meaningful information must be horizontally centered.
An uploaded HTML5 banner must have a size of 100% × 250 pixels. The banner size is specified in the
<meta>element:<meta name="ad.size" content="width=100%,height=250">- You can't use the canvas element, for example, in the format:
<canvas id="canvas" width="100%" height="250" style=""> - You can't add a border around the banner.
- Banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page (viewing the page contents or entering a query), as well as banners filled with low-quality text or images, are not accepted.
- Swift Mobile (100% × 150)
-
- Format: HTML5 only.
- Maximum archive size: 250 KB.
- Provide one creative with a size of 100% × 150 pixels.
- The banner size may vary depending on the device screen resolution and orientation.
- Maximum banner width: 2880 pixels.
- Minimum size: 320 × 150 pixels.
- The banner must stretch to 100% of the screen width, correctly displaying within the user screen width. When changing the banner size, all the meaningful information must be horizontally centered.
An uploaded HTML5 banner must have a size of 100% × 150 pixels. The banner size is specified in the
<meta>element:<meta name="ad.size" content="width=100%,height=150">- You can't use the canvas element, for example, in the format:
<canvas id="canvas" width="100%" height="150" style=""> - You can't add a border around the banner.
- Banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page (viewing the page contents or entering a query), as well as banners filled with low-quality text or images, are not accepted.
Have questions?
Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.
