Tragic content

Advertising tragic content is restricted in Yandex Direct. This is due to Yandex policies.

Your ads must be formatted correctly to be placed in Yandex Direct. The keyword in ads with a tragic subject matter should be narrowly relevant to the user's search query — that's why it should be enclosed in quotation marks.

: For example, if you advertise headstones made to order, you can use the keyword "memorial headstone".

Ads that include emotionally disturbing content will not be served on ad networks. Ads can only be displayed in Yandex search results.

Ads in this category are placed only as Text & Image ads and dynamic ads.

Ads that attempt to draw attention to tragic events (which may contain shocking content) in a news article or other publication are prohibited.

Other requirements for websites and ads.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 495 139-21-13

Toll-free within Russia: 8 800 700-58-56

Attention.

To access campaigns, a customer service specialist will need your PIN.