Promotional events

Advertising promotional events such as sales, competitions, and marketing events is allowed in Yandex Direct.

According to the law “On advertising”, a promotional event is a competition, game, or other similar event in which participation is conditional upon having purchased a specific product.

Special documents are not required for placement.

If the promotional event is described as a lottery, your ads will be moderated in accordance with the rules in the Lotteries section.

The advertised event must not involve an element of risk. In particular, the product acquired by the buyer in order to participate in the promotional event must remain with the buyer. Otherwise, the event is classified as a form of gambling and your ad is not accepted.

Other requirements for websites and ads.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 495 139-21-13

Toll-free within Russia: 8 800 700-58-56

Attention.

To access campaigns, a customer service specialist will need your PIN.