Bid adjustments for weather: use cases
Weather bid adjustments offer a new way to increase the relevance of your ads and set up automatic campaign management depending on the weather conditions.
Tips for use
- Increase the bid when it rains or snows
- This may apply to ads for seasonal items, delivery and taxi services, pharmaceuticals, and medicine.
Use a higher bid for food delivery ads in bad weather. Add a bid adjustment to your food delivery ad group. When selecting bid adjustment conditions on the Weather tab, click At least one fulfilled. Set an adjustment based on precipitation intensity: increase the bid by 50% for light or scattered precipitation, but increase the bid by 100% for heavy precipitation, downpours, and snow storms.
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- Add different creatives for different weather conditions
- Use this approach to advertise real estate, clothing, shoes, car manufacturers and dealers, pharmaceutical services, and medicine.
Show different creatives for advertising real estate under specific weather conditions. In a display campaign, create three ad groups named “Rain”, “Sunshine” and “Other”, and add creatives to them.
Add a bid adjustment for the “Rain” ad group. When selecting bid adjustment conditions on the Weather tab, click At least one fulfilled. Decrease the bid by 100% if there is no precipitation. Ads won't be served under these conditions.
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Add a bid adjustment to your “Sunshine” ad group. When selecting bid adjustment conditions on the Weather tab, click At least one fulfilled. Decrease your bid by 100% when the weather is cloudy or overcast. Ads won't be served under these conditions.
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Add a bid adjustment to the “Other” ad group. When selecting bid adjustment conditions on the Weather tab, click All fulfilled. Decrease the bid by 100% if there is precipitation and cloud cover. Ads won't be served under these conditions.
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