General statistics
In the section, you can see ad traffic data and the number of clicks on the company profile in Yandex Maps, Yandex Search, Yandex Services, and Yandex Q.
The report shows what users do:
- In the web version of Yandex Maps for desktop and mobile devices.
This information will help you identify the services that your audience is most active in and analyze how to attract traffic.
Key metrics
Key metrics used to evaluate data in the Statistics section:
- Search queries by business category
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Yandex Maps and Yandex Navigator search can associate user queries with business categories. For example, the [where to eat] search will be associated with the “Cafe” category. A single search query can be associated with multiple categories.
The system also locates the center of the user's map at the moment of the search query and counts searches for the category within a radius of one kilometer from your business. If there isn't enough data, the radius automatically expands to five kilometers.
- Competitors
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A company that conducts similar activities and belongs to the same or a similar business category as your company.
Competitors are searched for within a one-kilometer radius. If there isn't enough data, the radius automatically expands to five kilometers.
- Direct traffic
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Clicks on your company profile as a result of a search by name, locality, address, and other attributes.
For example, the user searched for [orlyonok mayakovskaya cinema], found the Orlyonok cinema near Mayakovskaya metro station, and clicked its profile.
- Discovery traffic
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Clicks on the company profile after a search for other companies, products, and services. For example:
- From search results by product, service, or business category.
- From the Similar Places section.
- From the recommendations.
Report period
Select the period to show data for: one week, one month, or three months. You can specify any period. The period will apply to all report charts.
You can change the grouping to day, week, or month. Grouping by day can only be set for a period of less than 1000 days.
Reports and chart
- Summary statistics
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The Summary data section shows total events for the selected period and the percentage of changes compared to the previous period of the same duration. For example, if you selected Month (22.01.2023 – 22.02.2023), the percentage of changes will be calculated relative to the previous month (22.12.2022 – 22.01.2023).
- Traffic to the company profile: Summary for all target events across all Yandex services.
- Routes built: The number of clicks on the Build route button.
- Clicks on the Call button: The number of clicks on the Call button.
- Traffic to site: The number of clicks on the link with the site name in the company profile on Yandex.
To track target actions, a special Yandex Metrica tag is automatically created for the business. Yandex services use it to pass information about user interactions with your business to Yandex Metrica. This data is used to build charts.
- Sources of traffic to the company profile
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The chart shows where users come from, as well as variation between this and the previous period of the same duration (displayed as total variation and a percentage).
- User actions in the company profile
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The chart shows user actions in your company profile. You can specify the actions you want to track in Yandex Metrica. For more information, see Yandex Metrica Help.
To track target actions, a special Yandex Metrica tag is automatically created for the business. Yandex services use it to pass information about user interactions with your business to Yandex Metrica. This data is used to build charts.
If businesses are combined into a chain, one tag is created for the entire chain, and statistics are collected for all branches. You can see statistics for your branch, but they only include the data from Yandex Maps and Yandex Search.
- Sources of traffic to the branch profile
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The chart shows how many times users from Yandex Maps, Yandex Search, and Yandex Navigator clicked or opened your branch profile: direct clicks and discovery clicks in Yandex Maps.
Yandex Search only takes into account impressions that led to clicks within the company card: on reviews, photos, phone number, directions, and so on. User clicks on the link in search results don't count.
- User actions in the branch profile
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The chart shows user actions in your Yandex Maps and Yandex Search branch profile. You can't set additional actions.
Export statistics to Excel
You can export data from any chart to an Excel file. To do so, click 
in the upper-right corner of the chart. All chart data will be exported to the file even if you unchecked some types of events or actions.
The chart data will be exported with the same grouping you set for viewing statistics. For example, if the data in the chart is grouped by month, it will be exported to Excel by month.
