“UTM tags” report
This report includes statistics on UTM tags if you use them with links to your site.
To view the report:
.Ways to use this report
Yandex Metrica uses UTM tags to determine various traffic sources and creates reports based on the information received, such as clicks-throughs from messengers and social networks.
You can use the “UTM tags” report if you placed several links to your website on other resources or included them in an email newsletter. The tags helps you tell them apart.
https://source-example.com/partner/offer/
#section with the first link
https://example.com/?utm_source=link&utm_medium=source-example&utm_campaign=partner-offer
#first link to your website
https://source-example.com/partner/about/
#section with the second link
https://example.com/?utm_source=link&utm_medium=source-example&utm_campaign=partner-about
#second link to your website
If you want this data to be properly reflected in your report, it's important to create your tag correctly.
Report structure and settings
Information in the report is grouped based on the tag's “attribute-value” pair. The report supports all settings available in Yandex Metrica.
Questions and answers
- Are values passed in UTM tags case-sensitive?
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Yes. Yandex Metrica distinguishes the case that the UTM tag value is specified in. For example, utm_source=Vkontakte and utm_source=vkontakte are different tags. This affects the display of information in Yandex Metrica reports and uploading and deleting data on ad campaign expenses. To check the tag values already used in Yandex Metrica, see the UTM Tags report.