“Adfox, sources” report
To view the report: .
Ways to use this report
You can track the revenue that each of the site's traffic-attracting channels received from impressions of ads configured in Adfox. This helps you decide which sources are worth investing more effort and money into to attract the most lucrative audience.
To more accurately determine the contribution of a particular channel, choose the Last non-direct click attribution model. For convenience, sort “Total Adfox revenue” data in descending order.
Conditions for getting the report
To view the report, enable the display of Adfox reports and specify the Yandex Metrica tag in Adfox.
By default, access to viewing reports in the “Monetization” group is restricted. You can manage access rights.
Report structure and settings
Data in the report is grouped as follows:
- Traffic source — Type of traffic source to your site, such as traffic from search engines.
- Traffic source (detailed) — Second level of the traffic source (such as site, platform, and messenger).
- Adfox code requests — Requests for Adfox code from pages that received a response from the Adfox server (default banners and default uploads).
- Adfox impressions — An ad impression registered by the system.
- Rendering per Adfox view — Average number of Adfox banners that were loaded (including YAN) per page view.
- Adfox total revenue — Estimated total revenue from ad impressions.
- Adfox CPMV (Cost per mille viewable ads) — Estimated cost of 1000 impressions. In rubles without VAT.
- Adfox estimated session revenue — Average estimated revenue per session.
The report supports all settings available in Yandex Metrica.
