description
Use the description
element to pass a detailed description of your product (such as its features, advantages, and purpose). Data will appear:
In the Yandex.Market search results, in your offer section (if the category is without a profile).
On the «Prices» page of the product profile, in your offer section.
sales_notes
element for that.- Example of a product description (YML)
-
<offer> <!-- элементы, входящие в offer --> <description>Односторонний матрас средней жесткости на основе блока независимых пружин EVS 500. Наполнители: пенополиуретан и латексированная кокосовая койра. Размер: 90x195 см, высота: 17 см. Максимальный вес на одно спальное место: 100 кг.</description> </offer>
Why provide a description
- Attract more customers: your offer will stand out among others.
- Get targeted traffic: the users will get detailed information about the product on Yandex.Market and go to your website to purchase it.
Description requirements
Maximum text length is 3,000 characters (including spaces).
- It isn't allowed to use data that don't belong to the product description:
- Phone numbers, email addresses, postal addresses, ICQ numbers, instant messenger usernames, or any URL links.
- The words «discount», «sale», «cheap», «gift» (except for gift categories), «gratis», «promotion», «special price», «free», «new», «equivalent», «order», «hit».
- Terms of sale of the product, such as information about promotions or prepayment (to be sent in the
sales_notes
element in YML orУсловия продажи
«Terms of sale» in XLS). - Region where the product is sold.
- Information about different product modifications (for example, you can't write «variations available»). Create a separate offer for each modification.
In a YML price list, the description may include text with XHTML tags, but this data can only be included in the character data (CDATA) section:
<![CDATA[ Text using XHTML markup ]]>
Внимание. If you use XHTML markup, make sure that the price list is validated on the page («Assortment → Price list»).
Using XHTML markup in YML
- Example of a description that uses XHTML tags:
-
<offer> <!-- elements included in offer --> <description> <![CDATA[ <h3>One-sided medium firm mattress with individual pocket springs EVS 500</h3> <p>Fillers:</p> <ul> <li>polyurethane foam</li> <li>latex coconut coir</li> </ul> ]]> </description> </offer>
- Rules for usage
-
You can use the following XHTML tags:
<h3>...</h3>
— for indicating a header.<ul>...</ul>
— for creating a bulleted list where each item must be enclosed in the tags<li>...</li>
.<p>...</p>
— for creating a new text paragraph.<br/>
— for creating a line break, but no more than two in a row.
Follow the XHTML general rules, including:
You must always include a closing tag.
Tags must be correctly nested within each other.
Tags must be arranged in the correct order.
Don't use styles. They are not supported.