vendor, model, typePrefix

Note. The typePrefix and model elements are used in the custom type and are not used in the simplified type.

The typePrefix, model, and vendor elements are most significant when constructing a custom-type offer, since this data:

  • Determine the offer title on Yandex.Market (it is “pieced together” from the values of all three elements).

  • Is used for distributing offers by category on Yandex.Market and for linking offers to the product profile.

Enter the following:

  • In the typePrefix element, product type or category.

  • In the vendor element, the manufacturer or brand (trademark).

  • In the model element, model and important parameters.

Examples for YML format:
<typePrefix>Smartphone</typePrefix>
<vendor>Apple</vendor>
<model>iPhone 6S 128 GB </model>
<typePrefix>Sneakers</typePrefix>
<vendor>Adidas</vendor>
<model>(VLNEO) V RACER NYLON</model>
Attention. Don't pass in these elements any terms of sale (for example, information about promotions, delivery, or country of manufacture), as the offers will be hidden from Yandex.Market. The terms of sale should be passed in the sales_notes element, and data on discounts — in the oldprice one.
  1. Common mistakes

Common mistakes

If some data is left unspecified or is specified incorrectly, the related offers will most likely not appear on the product profile and potential customers won't see them on Yandex.Market.

Extraneous data in the model

The most common mistake is repeating the manufacturer or product type in the model element.

Incorrect
<typePrefix>Sneakers</typePrefix>
<vendor>Adidas</vendor>
<model>Adidas Sneakers (VLNEO) V RACER NYLON</model>
Attention. You can't use the model element to indicate the manufacturer or product type. Just specify the model and important parameters.

Incorrect product type in typePrefix

  • The product type is specified incorrectly.

    Incorrect
    <typePrefix>Планшет</typePrefix>
<vendor>Apple</vendor>
<model>iPhone Xs 256GB</model>
    Correct
    <typePrefix>Смартфон</typePrefix>
<vendor>Apple</vendor>
<model>iPhone Xs 256GB</model>

  • The indication used is too general.

    Incorrect
    <typePrefix>Емкость</typePrefix>
<vendor>Hunersdorf</vendor>
<model>20 литров</model>
    Correct
    <typePrefix>Канистра для бензина</typePrefix>
<vendor>Hunersdorf</vendor>
<model>20 литров</model>

    When indicating the product type intypePrefix, please remember:

    • You need to consider how the manufacturer positions the product.

    • Don't use words that are ambiguous or too general.