How to correctly construct an offer for the “Косметика, парфюмерия и уход (Cosmetics, perfumes, and personal care)” category

In order for the system to correlate your offer with the product profile on Yandex.Market, enter the following data for the offer:

1. Product-model type.

2. Full name of manufacturer or brand.

   Note. If a product is produced under a brand, you need to specify the brand instead of the manufacturer. For example, the manufacturer Schwarzkopf Professional sells hair spray under the brand got2b. The manufacturer of this hair spray should be specified as “got2b”.
3. Name of product-model.

4. Manufacturer's code, if available.

Example

You want to place an offer with the following data:

• Product type: lipstick.

• Manufacturer: Christian Dior.

• Model: Dior Addict.

• Manufacturer code: CDADDICT.

The offer title in YML should look like this:

Simplified offer type

<vendor>Christian Dior</vendor>
<vendorCode>CDADDICT</vendorCode>
<name>Dior Addict Lipstick</name>

Custom offer type

<typePrefix>Lipstick</typePrefix>
<vendor>Christian Dior</vendor>
<vendorCode>CDADDICT</vendorCode>
<model>Dior Addict</model>

Enter links to product images using the picture element. This element is required for this category.

Link requirements

• Acceptable protocols for image URLs: HTTP and HTTPS.

• The link to the image should be absolute. Relative links are not permitted.

• Cyrillic links are permitted.

• The specified link should lead to a product image that corresponds to the description of the offer. You can't use the image of another product.

• It's not allowed to use a link to the same image in the descriptions of different products. Exception: variants of a single model that do not differ in appearance. For example, the Apple iPhone 6 Silver 16 GB and Apple iPhone 6 Silver 32 GB.

• Links to HTML pages that contain images are not permitted.

• Links to a store logo or “placeholder” (a page with the message “image missing”, etc.) are not permitted.

• The maximum URL length is 512 characters.

• The URL address must conform to the RFC 3986 standard.

Image requirements

• The image should be in JPEG or PNG format. When converting images, we recommend saving them in JPEG format with at least 90% quality.

• The maximum size is 3,500 pixels on the longest side. We recommend that images be no less than 600 pixels on the shortest side. Images may not be smaller than 300 pixels along any side.

• It is forbidden to superimpose information about the price of the model or discounts, the brand or store name, the phone number of the store or other distracting text on the image.

• The color of the product presented on the image should be the same color as specified in the description (for example, it is not permitted to provide an image of a red product when the description states that it is green).

• You are allowed to submit images on a white or transparent background. (Yandex.Market will convert images with a transparent background to ones with a white background).

• If there are watermarks in the image, they cannot take up more than 10% of the entire image area.

• The main (first) image should show the entire product. A photo of a detail on the product is better placed in the extra images.

Requirements for images of dish ware and accessories for alcohol

The following images are permitted:

• Images of glasses containing liquids, in the case that there is no demonstration of alcohol consumption (a person drinking alcohol from a glass, or open bottles with filled glasses).
• Images of wine racks and dispensers with alcohol bottles, in the case that logos or brands of alcohol products are not displayed.

The following images are not permitted:

• Images of glasses displaying logos or brands of alcoholic products.
• Images of glasses or shot glasses along with bottles and containers that are associated with alcohol.

  Example

  Attention. This image is not permitted.

  Attention. This image is not permitted.

• Images of glasses and accessories that may be regarded as a demonstration of alcohol consumption (a person drinking alcohol from a glass, or open bottles with filled glasses).

  Examples

  	Attention. This image is not permitted.
  	Attention. This image is not permitted.

  	Attention. This image is not permitted.
  	Attention. This image is not permitted.

If you have several offers that are different versions of a single model (for example, mascara in several colors), describe each version in a separate offer element.

In YML format, use the attribute group_id in the offer element to assure that all the versions are included in one product profile. The attribute value must be an integer with no more than 9 digits. For all offers that need to be associated with a single model, be sure to specify the same group_id. Note that all offers which are not associated with that model must have a different group_id value.

Example in YML format

If a mascara comes in two colors, and each color is available in two volumes, add four offers to the price list. For all four offers, specify the same group_id value:

<offer group_id="11">
...
  <param name="Цвет">01 Black</param>
  <param name="Объем" unit="мл">50</param>
...
</offer>
<offer group_id="11">
...
  <param name="Цвет">01 Black</param>
  <param name="Объем" unit="мл">70</param>
...
</offer>
<offer group_id="11">
...
  <param name="Цвет">02 Crey</param>
  <param name="Объем" unit="мл">50</param>
...
</offer>
<offer group_id="11">
...
  <param name="Цвет">02 Crey</param>
  <param name="Объем" unit="мл">70</param>
...
</offer>

Note. For each version of the model, enter a separate image.

If a single model is available in different sizes or in different colors, enter different links for each variant. Then users who search for the model in a specific color or size will see the offer they are looking for.

We recommend creating links using on the color and size specified in the offer, for example, http://www.example.ru/product_page.asp?pid=12344&colour=14&size=small.