Video ads in Yandex.Direct
Video ads are 15 second video clips that you can create using your own video content or using material from our library. As a standalone tool, video ads provide a means for any Yandex.Direct advertiser to increase both the quality and quantity of their contacts with their target audience. As a part of an advertiser’s media mix, impressions in video format help lower the overall CPA and do a great job at drawing additional traffic.
Where and how do video ads appear?
Video ads appear on a PPC basis on sites in the Yandex Video Network in in-page and Multiroll formats.
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Launch your own video ads
Creating video ads doesn’t require special skills — it take just a few clicks in Ad Builder. You can read more about the process here.
Video ads work best of all if you upload your own video content. Yandex data shows that using your own unique video clips can raise the conversion rate of your video content by up to 38%.
Ad placement costs
| Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
|---|---|---|---|---|
| Advertising | KZT | 1 | 3 | 5000 |
| Advertising | USD | 0,01 | 0,03 | 15 |
| Advertising | EUR | 0,01 | 0,03 | 15 |
| Advertising | CHF | 0,01 | 0,03 | 15 |
| Advertising | TRY | 0,01 | 0,03 | 50 |
| Advertising | BYN | 0,01 | 0,03 | 30 |
- Ad with geotargeting.
- When calculating the cost, no seasonal rate applies
- The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions