The advertising manager than never needs a break

Optimize conversions. This strategy set bids to maximize the number of targeted site visits, while maintaining the set CPA, weekly budget or both at the same time. You can use the strategy with classic per-click payment model or use the pay-per-conversion model, where you set a fixed price for achieving a goal and pay only for targeted visits.

To set it up, you need to determine the optimal conversion price or use the “Optimize conversions” strategy with a weekly budget limit. This will help you understand the price that will bring your type of business conversions. In this case, the system will try to buy the maximum conversions within the budget, i.e. to purchase them at the lowest price.

Optimize ROI. This strategy allows you to get the maximum number of conversions for the goal selected, while simultaneously maintaining your set ROI. Add priority goals with set values to your campaign settings or set up e-commerce. Find out more about priority goals and about how to calculate ROI.

This strategy is also worth choosing if your business has two or more goals on one or more levels of the sales funnel.

Optimize clicks. Select this strategy if you want to optimize traffic on your site or increase your group’s audience in social networks. If necessary, you can set limits: a weekly budget, average CPC or the number of clicks you expect to get over the course of a week.