Advertising on Yandex Search
People use Yandex to find all sorts of products and services. In response, we offer them a relevant and helpful solution: contextual ads in search results. Given their relevance to users’ search queries, this format is bound to find an interested audience.
Search ads appear in Yandex search results and on search partner sites in the Yandex Advertising Network on desktop and laptop computers, as well as tablets and smartphones.
Our products
Text & Image ads
Dynamic ads
Search banners
Ads for mobile apps
Advantages of search ads
- Work towards the goals for your business
Yandex.Direct can distribute your budget, bring you the maximum number of clicks, optimize conversion rates and ROI — you can rely on our automated strategies for any of these goals.
- Flexible settings for your target audience
When you know which users are most valuable for you, you can automatically raise or lower your bids depending on different user characteristics — e.g. gender, age, behavior during previous site visits — either 24/7 or for 40 hours per week. If you choose to manage your impressions manually, you will likewise be able to set periods of advertising activity depending on the day of the week and the time of day.
- Anti-fraud protection and visibility checks
We filter out traffic that is either fraudulent or just low-quality so that you only pay for clicks from real people. If your ad appears outside the user’s visible area, we won’t count it as an impression.
- Mobile settings
Impressions on mobile devices can have separate bids, ad copy and landing pages. We offer a special format for advertising mobile apps with install optimization.
Ad placement costs
| Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
|---|---|---|---|---|
| Advertising | KZT | 1 | 3 | 5000 |
| Advertising | USD | 0,01 | 0,03 | 15 |
| Advertising | EUR | 0,01 | 0,03 | 15 |
| Advertising | CHF | 0,01 | 0,03 | 15 |
| Advertising | TRY | 0,01 | 0,03 | 50 |
| Advertising | BYN | 0,01 | 0,03 | 30 |
- Ad with geotargeting.
- When calculating the cost, no seasonal rate applies
- The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions