1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Russia, changes to geotargeting are not available.
4. For the following product: “Banner under the search bar. Cross. Russia” the placement of materials is carried out at all the Places indicated in Table 1 for the product “Banner under the search bar. Cross. Russia”. Noted that the choice of Places is not available.
5. Yandex does not give any warranties regarding impressions at the Places for materials to be published specified in Table 1.
6. The list of parameters available and whether it is possible for the customer to use them are determined unilaterally by Yandex. The parameters provided to the customer are subject to change. Yandex does not give any warranties regarding provision of the parameters.
7. The duration of publication can be changed by prior agreement with Yandex.
8. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
9. Materials are displayed on desktop and mobile versions of ya.ru webpage, in a new tab of Yandex Browser, websites of Yandex partner network in random order. Yandex does not give any warranties regarding materials to be displayed on each of the services, nor that a certain number of impressions will be achieved on each of the specified media platforms.
10. Costs are calculated with the seasonal rate taken into account.

    Month	Coefficient	Month	Coefficient	Month	Coefficient
    January	0,7	May	1	September	1,3
    February	0,8	June	1	October	1,3
    March	1	July	1	November	1,3
    April	1	August	1	December	1,3

The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions

When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.

All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia, changes to geotargeting are not available.
4. The products listed in Table 2 above are intended for beginner customers. For the purposes hereof, a “Beginner customer” is a customer who had not placed, independently or through third parties, media materials on the Banner under the search bar. Cross /Banner under the search bar. Desktop/ Banner under the search bar. Mobile with geotargeting — Russia in 2023 and(or) 2024, prior to the start date of the provision of services by Yandex for the products listed in Table 2 above.
5. For the following product: “Beginner. Banner under the search bar. Cross. Russia” the placement of materials is carried out at all Places listed in Table 2 for the product “Beginner. Banner under the search bar. Cross. Russia”. Noted that, the choice of Places is not available.
6. For the provision of the services listed in Table 2, there are certain parameters available. The list of parameters available and whether or not it is possible for the customer to use them are determined unilaterally by Yandex. The parameters provided to the customer are subject to change. Yandex does not give any warranties regarding provision of the parameters.
7. The duration of publication can be changed by prior agreement with Yandex.
8. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
9. Materials are displayed on desktop and mobile versions of ya.ru webpage, in a new tab of Yandex Browser, websites of Yandex partner network in random order. Yandex does not give any warranties regarding materials to be displayed on each of the services, nor that a certain number of impressions will be achieved on each of the specified media platforms.
10. Costs are calculated with the seasonal rate taken into account.

    Month	Coefficient	Month	Coefficient	Month	Coefficient
    January	0,7	May	1	September	1,3
    February	0,8	June	1	October	1,3
    March	1	July	1	November	1,3
    April	1	August	1	December	1,3

The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions

When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.

All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Moscow and the Moscow Region, changes to geographic targeting are not available.
4. For the following product: “Banner under the search bar. Cross. Moscow and Moscow Region” the placement of materials is carried out at all the Places indicated in Table 3 for the product: “Banner under the search bar. Cross. Moscow and Moscow Region”. Noted that, the choice of Places is not available.
5. For the provision of the services listed in Table 3, there are certain parameters available. The list of parameters available and whether or not it is possible for the customer to use them are determined unilaterally by Yandex. The parameters provided to the customer are subject to change. Yandex does not give any warranties regarding provision of the parameters.
6. The duration of publication can be changed by prior agreement with Yandex.
7. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
8. Materials are displayed on desktop and mobile versions of ya.ru webpage, in a new tab of Yandex Browser, websites of Yandex partner network in random order. Yandex does not give any warranties regarding materials to be displayed on each of the services, nor that a certain number of impressions will be achieved on each of the specified media platforms.
9. Costs are calculated with the seasonal rate taken into account.

   Month	Coefficient	Month	Coefficient	Month	Coefficient
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions

When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.

All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Moscow and the Moscow Region, changes to geographic targeting are not available.
4. The products listed in Table 4 above are intended for beginner customers. For the purposes hereof, a “Beginner customer” is a customer who had not placed, independently or through third parties, media materials on the Banner under the search bar. Cross / Banner under the search bar. Desktop with geotargeting — Moscow and the Moscow Region in 2023 and(or) 2024, prior to the start date of the provision of services by Yandex for the products listed in Table 4 above.
5. For the product “Beginner. Banner under the search bar. Cross. Moscow and the Moscow Region” the placement of materials is carried out at all Places listed in Table 4 for the product “Beginner. Banner under the search bar. Cross. Moscow and Moscow Region”. Noted that, the choice of Places is not available.
6. For the provision of the services listed in Table 4, there are certain parameters available. The list of parameters available and whether or not it is possible for the customer to use them are determined unilaterally by Yandex. The parameters provided to the customer are subject to change. Yandex does not give any warranties regarding provision of the parameters.
7. The duration of publication can be changed by prior agreement with Yandex.
8. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
9. Materials are displayed on desktop and mobile versions of ya.ru webpage, in a new tab of Yandex Browser, websites of Yandex partner network in random order. Yandex does not give any warranties regarding the materials to be displayed on each of the services, nor that a certain number of impressions will be achieved on each of the specified media platforms.
10. Costs are calculated with the seasonal rate taken into account.

    Month	Coefficient	Month	Coefficient	Month	Coefficient
    January	0,7	May	1	September	1,3
    February	0,8	June	1	October	1,3
    March	1	July	1	November	1,3
    April	1	August	1	December	1,3

The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions

When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.

All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Russia, except for Moscow and the Moscow Region. You can choose targeting (from 1 region) for Russian regions, except for Moscow and the Moscow Region.
4. Materials are placed at all Places specified in Table 5. Noted that the choice of Places is not available.
5. Yandex does not give any warranties regarding impressions at the Places specified in Table 5.
6. The list of parameters available and whether or not it is possible for the customer to use them are determined unilaterally by Yandex. The parameters provided to the customer are subject to change. Yandex does not give any warranties regarding parameters to be provided.
7. The duration of publication can be changed by prior agreement with Yandex.
8. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
9. Materials are displayed on desktop and mobile versions of ya.ru webpage, in a new tab of Yandex Browser, websites of Yandex partner network in random order. Yandex does not give any warranties regarding the materials to be displayed on each of the services, nor that a certain number of impressions will be achieved on each of the specified media platforms.
10. Costs are calculated with the seasonal rate taken into account.

    Month	Coefficient	Month	Coefficient	Month	Coefficient
    January	0,7	May	1	September	1,3
    February	0,8	June	1	October	1,3
    March	1	July	1	November	1,3
    April	1	August	1	December	1,3

The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions

When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.

All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Russia, except for Moscow and the Moscow Region. You can choose targeting (from 1 region) for Russian regions, except for Moscow and the Moscow Region.
4. The products listed in Table 6 above are intended for beginner customers. For the purposes hereof, a “Beginner customer” is a customer who had not placed, independently or through third parties, media materials on the Banner under the search bar. Cross/ Banner under the search bar. Desktop with geotargeting — Russian regions other than Moscow and the Moscow Region in 2023 and(or) 2024, prior to the start date of the provision of services by Yandex for the products listed in Table 6 above.
5. For the product “Beginner. Banner under the search bar. Cross. Russian regions, except for Moscow and the Moscow Region” the placement of materials is carried out at all Places listed in Table 6 for the product “Beginner. Banner under the search bar. Cross. Russian regions, except for Moscow and the Moscow Region”. Noted that, the choice of Places is not available.
6. For the provision of the services listed in Table 6, there are certain parameters available. The list of parameters available and whether or not it is possible for the customer to use them are determined unilaterally by Yandex. The parameters provided to the customer are subject to change. Yandex does not give any warranties regarding that parameters to be provided.
7. The duration of publication can be changed by prior agreement with Yandex.
8. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
9. Materials are displayed on desktop and mobile versions of ya.ru webpage, in a new tab of Yandex Browser, websites of Yandex partner network in random order. Yandex does not give any warranties regarding materials to be displayed on each of the services, nor that a certain number of impressions will be achieved on each of the specified media platforms.
10. Costs are calculated with the seasonal rate taken into account.

    Month	Coefficient	Month	Coefficient	Month	Coefficient
    January	0,7	May	1	September	1,3
    February	0,8	June	1	October	1,3
    March	1	July	1	November	1,3
    April	1	August	1	December	1,3

The Services are provided under the terms and conditions described above and in accordance with the General Provisions posted at: https://yandex.ru/adv/general-provisions

When preparing advertising materials, we recommend following the rules described in the «General Provisions. Requirements for Advertising Materials». Otherwise, you may be denied placement of your advertisement.

All materials that comply with the legislation and Yandex requirements for advertising materials must be provided no later than 2 working days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Materials are displayed on desktop and mobile versions of ya.ru webpage, in a new tab of Yandex Browser, websites of Yandex partner network in random order. Yandex does not give any warranties regarding materials to be displayed on each of the services, nor that a certain number of impressions will be achieved on each of the specified media platforms. The ability to display the banner depends on the minimum CPM (Auction on the banner under the search bar).
3. Available settings:

   Geographical targeting.

4. The display of banner and the determining of its shall be carried out according to the following rules:

   a. The auction takes place in real time while the user is loading the web page. As a result of the auction, the banner to be shown shall belong to the customer who offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1 (Auction on the banner under the search bar)), and the settings provided for in clauses 1, 2, 3 above.

   b. The cost of displaying the media banner shall be determined by the principle of a “second price” auction: if the advertiser’s bid is the highest, advertising material will be displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Auction on the banner under the search bar)).

   c. The maximum CPM rate is three thousand (3000) rubles (net of VAT).

   d. Auction step = ten (10) kopecks per one thousand (1000) impressions (net of VAT).

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Russia.
4. The duration of publication can be changed by prior agreement with Yandex.
5. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
6. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Russia. Changes to the region parameters can be made by agreement with Yandex.
4. The products listed in Table 2 above are intended for beginner customers. For the purposes hereof, a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Premium banner in the geotarting search — Russia in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 2 above.
5. The minimum number of impressions and the duration of publication can be changed by prior agreement with Yandex.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. Costs are calculated with the seasonal rate taken into account.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Moscow and the Moscow Region, changes to geographic targeting are not available.
4. The duration of publication can be changed by prior agreement with Yandex.
5. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
6. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Moscow and the Moscow Region, changes to geographic targeting are not available.
4. The products listed in Table 4 above are intended for beginner customers. For the purposes hereof, a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Premium banner in the geotarting search — Moscow and the Moscow Region in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 4 above.
5. The minimum number of impressions and the duration of publication can be changed by prior agreement with Yandex.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. Costs are calculated with the seasonal rate taken into account.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions.

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia, except for Moscow and the Moscow Region. It is possible to choose targeting for at least 4 regions of Russia, except Moscow and the Moscow Region.
4. The duration of publication can be changed by prior agreement with Yandex.
5. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
6. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Russia, except for Moscow and the Moscow Region. It is possible to choose targeting for at least 4 regions of Russia, except Moscow and the Moscow Region.
4. The products listed in Table 6 above are intended for beginner customers. For the purposes hereof, a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Premium banner in the geotarting search — Regions, except for Moscow and the Moscow Region in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 6 above.
5. The minimum number of impressions and the duration of publication can be changed by prior agreement with Yandex.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. Costs are calculated with the seasonal rate taken into account.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia.
4. The duration of publication can be changed by prior agreement with Yandex.
5. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
6. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

TThe services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia.
4. The duration of publication can be changed by prior agreement with Yandex.
5. The products listed in Table 8 above are intended for beginner customers. For the purposes hereof, a “Beginner Customer” is a customer who had not placed, independently or through third parties. media materials on a Video banner in the search with geotarting — Russia in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 8 above.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Moscow and the Moscow Region, changes to geographic targeting are not available.
4. The duration of publication can be changed by prior agreement with Yandex.
5. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
6. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Moscow and the Moscow Region, changes to geographic targeting are not available.
4. The duration of publication can be changed by prior agreement with Yandex.
5. The products listed in Table 10 above are intended for beginner customers. For the purposes hereof, a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Video banner in the search with geotarting — Moscow and the Moscow Region in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 10 above.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia, except for Moscow and the Moscow Region. It is possible to choose targeting for at least 4 regions of Russia, except Moscow and the Moscow Region.
4. The duration of publication can be changed by prior agreement with Yandex.
5. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
6. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia, except for Moscow and the Moscow Region. It is possible to choose targeting for at least 4 regions of Russia, except Moscow and the Moscow Region.
4. The duration of publication can be changed by prior agreement with Yandex.
5. The products listed in Table 12 above are intended for beginner customers. For the purposes of this order, a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Video banner in the search with geotarting — Regions, except for Moscow and the Moscow Region in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 12 above.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia.
4. The duration of publication can be changed by prior agreement with Yandex.
5. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
6. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia.
4. The duration of publication can be changed by prior agreement with Yandex.
5. The products listed in Table 14 above are intended for beginner customers. For the purposes hereof, a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Mini-banner in the geotarting search — Russia in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 14 above.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Moscow and the Moscow Region, changes to geographic targeting are not available.
4. The duration of publication can be changed by prior agreement with Yandex.
5. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
6. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Moscow and the Moscow Region, changes to geographic targeting are not available.
4. The duration of publication can be changed by prior agreement with Yandex.
5. The products listed in Table 16 above are intended for beginner customers. For the purposes hereof , a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Mini-banner in the geotarting search — Moscow and the Moscow Region in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 16 above.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia, except for Moscow and the Moscow Region. It is possible to choose targeting for at least 4 regions of Russia, except Moscow and the Moscow Region.
4. The duration of publication can be changed by prior agreement with Yandex.
5. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
6. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia, except for Moscow and the Moscow Region. It is possible to choose targeting for at least 4 regions of Russia, except Moscow and the Moscow Region.
4. The duration of publication can be changed by prior agreement with Yandex.
5. The products listed in Table 18 above are intended for beginner customers. For the purposes hereof, a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Mini-banner in the geotarting search — Russian regions, except for Moscow and the Moscow Region in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 18 above.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Russia. Changes to the region parameters can be made by agreement with Yandex.
4. Materials will be shown randomly on the Yandex Video, Yandex Images, Avto.ru, Kinopoisk, Yandex Music, Yandex Television, and Edadil services, and on partner network sites. Yandex does not give any warranties regarding advertising materials to be displayed on each of the services, as well as regarding certain number of impressions on each of the indicated media platforms.
5. The duration of publication can be changed by prior agreement with Yandex.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. For the purposes of providing services, the customer is required to provide banners in the formats specified in Table 19, depending on the product.
8. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Russia. Changes to the region parameters can be made by agreement with Yandex.
4. The products listed in Table 20 above are intended for beginner customers. For the purposes hereof, a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Premium billboard. Cross / Premium billboard. Desktop / Premium billboard. Mobile with geotarting — Russia in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 20 above.
5. For the following format: “Beginner. Premium billboard. Cross. Russia”, the materials will be shown randomly on the Yandex Video, Yandex Images, Avto.ru, Kinopoisk, Yandex Music, Yandex Television, and Edadil services, and on partner network websites. Yandex does not give any warranties regarding advertising materials to be displayed on each of the services, as well as regarding a certain number of impressions on each of the indicated media platforms. For the purposes of providing services, the customer is required to provide banners in the formats specified in Table 20, depending on the product.
6. The minimum number of impressions and the duration of publication can be changed by prior agreement with Yandex.
7. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
8. Costs are calculated with the seasonal rate taken into account.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Moscow and the Moscow Region, changes to geographic targeting are not available.
4. Materials will be shown randomly on the Yandex Video, Yandex Images, Avto.ru, Kinopoisk, Yandex Music, Yandex Television and Edadil services, and on partner network sites. Yandex does not give any warranties regarding advertising materials to be displayed on each of the services, as well as regarding certain number of impressions on each of the indicated media platforms.
5. The duration of publication can be changed by prior agreement with Yandex.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. For the purposes of providing services, the customer is required to provide banners in the formats specified in Table 21, depending on the product.
8. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Moscow and the Moscow Region, changes to geographic targeting are not available.
4. The products listed in Table 22 above are intended for beginner customers. For the purposes hereof, a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Premium billboard. Cross / Premium billboard. Desktop / Premium billboard. Mobile with geotarting — Moscow and the Moscow Region in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 22 above.
5. For the following format: “Beginner. Premium billboard. Cross. Russia”, the materials will be shown randomly on the Yandex Video, Yandex Images, Avto.ru, Kinopoisk, Yandex Music, Yandex Television, and Edadil services, and on partner network websites. Yandex does not give any warranties regarding advertising materials to be displayed on each of the services, as well as regarding a certain number of impressions on each of the indicated media platforms. For the purposes of providing services, the customer is required to provide banners in the formats specified in Table 22, depending on the product.
6. The minimum number of impressions and the duration of publication can be changed by prior agreement with Yandex.
7. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
8. Costs are calculated with the seasonal rate taken into account.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week.
3. Geotargeting — Russia, except for Moscow and the Moscow Region. It is possible to choose targeting for at least 4 regions of Russia, except Moscow and the Moscow Region.
4. Materials will be shown randomly on the Yandex Video, Yandex Images, Avto.ru, Kinopoisk, Yandex Music, Yandex Television and Edadil services, and on partner network sites. Yandex does not give any warranties regarding advertising materials to be displayed on each of the services, as well as regarding certain number of impressions on each of the indicated media platforms.
5. The duration of publication can be changed by prior agreement with Yandex.
6. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
7. For the purposes of providing services, the customer is required to provide banners in the formats specified in Table 23, depending on the product.
8. Seasonal rates are used when calculating the cost of the services.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Dynamic ad publication.
2. Duration of publication — 1 week
3. Geotargeting — Russia, except for Moscow and the Moscow Region. It is possible to choose targeting for at least 4 regions of Russia, except Moscow and the Moscow Region.
4. The products listed in Table 24 above are intended for beginner customers. For the purposes hereof, a “Beginner Customer” is a customer who had not placed, independently or through third parties, media materials on a Premium billboard. Cross / Premium billboard. Desktop / Premium billboard. Mobile with geotarting — Regions, except for Moscow and the Moscow Region in 2024 and(or) 2025, prior to the start date of provision of services by Yandex for the products listed in Table 24 above.
5. For the following format: “Beginner. Premium billboard. Cross. Russia”, the materials will be shown randomly on the Yandex Video, Yandex Images, Avto.ru, Kinopoisk, Yandex Music, Yandex Television, and Edadil services, and on partner network websites. Yandex does not give any warranties regarding advertising materials to be displayed on each of the services, as well as regarding a certain number of impressions on each of the indicated media platforms. For the purposes of providing services, the customer is required to provide banners in the formats specified in Table 24, depending on the product.
6. The minimum number of impressions and the duration of publication can be changed by prior agreement with Yandex.
7. Yandex has the right to change the format of materials, publication and CPM with prior notification to the customer.
8. Costs are calculated with the seasonal rate taken into account.

   Month	Rate	Month	Rate	Month	Rate
   January	0,7	May	1	September	1,3
   February	0,8	June	1	October	1,3
   March	1	July	1	November	1,3
   April	1	August	1	December	1,3

The services are provided on the terms and conditions described above, as well as in accordance with the General Provisions published at: https://yandex.com/adv/general-provisions

When preparing materials, we recommend to follow the rules and regulations described in the document “General Terms and Conditions. Advertising Requirements”. Otherwise, you may be denied to place your materials.

It is necessary to provide all materials that comply with the applicable laws and Yandex requirements for materials not later than 2 business days before the start of their display, unless otherwise specified.

1. Material formats:
   • Stream roll (multi-roll) — an advertising video which is played before or after video content is shown, or which interrupts the display of video content, in any advertising spaces of the Yandex Video Network. The advertising video is displayed for up to 30 (thirty) seconds.
   • In-text video — an advertising video which is played on text pages of Yandex Video Network websites, provided that such a video occupies over 50% of the area of the corresponding page.
   • In-app video — an advertising video which is played in a mobile app before the mobile app content is loaded or upon refreshing the content while the app is opened.
   • Reward video — an advertising video which is played in a mobile app while the user is interacting with it, and which invites the user to watch the video to get in-app bonuses.
2. Materials will be published:
   • on Yandex Media Network websites and Yandex Advertising Network websites («Premium» refers to ad spaces of Yandex Media Network partners in the following categories: online streaming services, TV channel websites, theme websites)
   • in Smart TV apps of Yandex Media Network and Yandex Advertising Network partners (Premium)
   • in mobile apps of Yandex Media Network and Yandex Advertising Network partners (Premium)
3. Dynamic ad publication. By default, the recommended frequency of impression is set to RF=3 per week. The frequency can be customized by agreement with the advertiser.
4. Geographical targeting — Russia.
5. Available settings:
   • Geographical targeting for Russian regions.
   • Sociodemographic profile.
   • Marital status, children, occupation.
   • Behavioral signs (e.g., Light TV viewers, Heavy TV viewers).
   • Interests.
   • Yandex.Audience segments.
6. No more than two settings of those specified in Clause 5 may be used, one of which must be geographic targeting. Subject to Yandex approval, more than three settings of those specified in Clause 5 may be used, one of which shall be a geographical targeting.
7. Subject to Yandex’s approval, in-text videos, in-app videos, and reward videos may be disabled as advertising material formats.

1. Pins in Geoservices — a branded label of an organization, which includes a title and subtitle, on the map in Yandex Navigator, Yandex Maps programs. Pins will be shown to the user if the location of the customer’s organization is shown on the user’s screen. When the user clicks on a pin, a “Pin Card” will be shown.
2. The Pin Card contains a banner, header, and the address of the organization displayed on the Yandex Maps service, a button with the customer’s location, and two additional optional buttons with the customer’s telephone number or a link provided by the customer:
   • with the customer’s location / route — when the button is clicked, a route is created to the organization using the coordinates of the organization from Yandex Maps.
   • with the customer’s telephone number — when the button is clicked, the user is recommended to make a call to the customer’s telephone number, if the user’s device supports this function.
   • with a link provided by the customer — when the link is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market.
3. The CPM is determined by the following formula: CPM = 80*T*R, where

   T is the rate of targeting applied by the customer, determined according to Table A or Table B

   R is the rate of the space that the customer is placing materials, according to Table C.

4. Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Kazakhstan or the Republic of Belarus, it is possible to set up geotargeting on the regions of Russia (by agreement with Yandex).
5. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
   
   Table A

   T (targeting quotient)	Targeting
   1.1	Sociodemographic
   1.25	Audience interests

   5.1 No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

   Table B

   T (targeting quotient)	Targeting
   1.25	Yandex.Audiences service segments

   5.2 No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.

6. The sections shown in Table C can be set (settings may be changed by agreement with Yandex):
   
   Table C

   R (section coefficient)	Section name
   3	“Real Estate” section*
   1	Other sections**

   * “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies).

   ** “Other sections” — any other sections, except for those with footnotes, marked with a “*".

7. The default publication setting includes two publication places in accordance with Table 1. An optional publication setting on one or two publication places is also possible (if agreed with Yandex).
8. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0,8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

1. Billboards in Geoservices — a tag of advertising or informational message of the customer on the map in Yandex Navigator, Yandex Maps program, which contains an image, title and description in an additional block provided by the customer, and is shown to the user, if the area of billboards location, defined by the customer, is on the user’s screen. When the user clicks on a billboard, a “Billboard Card” will be shown. Placement of an additional block is not guaranteed by Yandex.
2. The billboard card contains one or two buttons, from the ones shown below:
   • With the customer’s telephone number — when the button is clicked, the user is recommended to make a call to the customer’s telephone number, if the user’s device supports this function.
   • with a link provided by the customer — when the link is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market.
   • With the customer’s location — when the button is pressed, a search query is made with a predefined result of the organizations in the Yandex Maps / Yandex Navigator services.
3. Dynamic ad publication.
4. The CPM is determined by the following formula: CPM = 60*T*R, where
   T is the rate of targeting applied by the customer, determined according to Table A or Table B;
   R is the rate of the space that the customer is placing materials, according to Table C.
5. Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Kazakhstan, it is possible to set up geotargeting on the regions of Russia (by agreement with Yandex).
6. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
   
   Table A

   T (targeting quotient)	Targeting
   1.1	Sociodemographic
   1.25	Audience interests

   6.1 No more than three settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

   Table B

   T (targeting quotient)	Targeting
   1.25	Yandex.Audiences service segments

   6.2 No more than two settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously; a — 1.25 multiplier will be applied.

7. The sections shown in Table C can be set (settings may be changed by agreement with Yandex):
   
   Table C

   R (section coefficient)	Section name
   3	“Real Estate” section*
   1	Other sections**

   * “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies)

   ** “Other sections” — any other sections, except for those with footnotes, marked with a “*".

8. The default publication setting includes all publication places in accordance with Table 1. An optional publication setting on one publication place is also possible (by agreement with Yandex).
9. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0,8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

1. Premium billboards in Geoservices — a tag of advertising or informational message of the customer on the map in Yandex Navigator, Yandex Maps program, which contains an image, title and description in an additional block provided by the customer, and is shown to the user, if the area of billboards location, defined by the customer, is on the user’s screen. When the user clicks on a billboard, a “Billboard Card” will be shown. Placement of an additional block is not guaranteed by Yandex.
2. The billboard card contains one or two buttons, from the ones shown below:
   • With the customer’s telephone number — when the button is clicked, the user is recommended to make a call to the customer’s telephone number, if the user’s device supports this function.
   • with a link provided by the customer — when the link is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market.
   • With the customer’s location — when the button is pressed, a search query is made with a predefined result of the organizations in the Yandex Maps / Yandex Navigator services.
3. Dynamic ad publication.
4. The CPM is determined by the following formula: CPM = 195*T*R, where
   T is the rate of targeting applied by the customer, determined according to Table A or Table B;
   R is the rate of the space that the customer is placing materials, according to Table C.
5. Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Kazakhstan, it is possible to set up geotargeting on the regions of Russia. (by agreement with Yandex).
6. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
   
   Table A

   T (targeting quotient)	Targeting
   1.1	Sociodemographic
   1.25	Audience interests

   6.1 No more than three settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

   Table B

   T (targeting quotient)	Targeting
   1.25	Yandex.Audiences service segments

   6.2 No more than two settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously; a –1.25 multiplier will be applied.

7. The sections shown in Table C can be set (settings may be changed by agreement with Yandex):
   
   Table C

   R (section coefficient)	Section name
   3	“Real Estate” section*
   1	Other sections**

   * “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies)

   ** “Other sections” — any other sections, except for those with footnotes, marked with a “*".

8. The default publication setting includes all publication places in accordance with Table 1. An optional publication setting on one publication place is also possible (by agreement with Yandex).
9. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0,8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

1. Banner in Geoservices — customer’s banner displayed at the bottom of the screen of Yandex Navigator, Yandex Maps or above the route card. Depending on the chosen parameters, the banner maybe shown at a specific point on the user’s route. The banner may be shown while Yandex Navigator/Yandex Maps is in use, when a route is or is not being set up, and during route management.
2. When the banner is clicked, the card will open, including the header and subheader. The card will contain one, two or three of the buttons shown below:
   • With the customer’s phone number — when the button is pressed, the customer’s telephone number will be dialed;
   • With a link provided by the customer — when the link is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market.
   • With the customer’s location — when the button is pressed, a search query is made with a predefined result of the organizations in the Yandex Maps / Yandex Navigator services.
3. The CPM is determined by the following formula: CPM = 230 * T, where:

   T is the rate of targeting applied by the customer, determined according to Table A or Table B.

4. Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Kazakhstan or the Republic of Belarus, it is possible to set up geotargeting on the regions of Russia. (by agreement with Yandex).
5. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
   
   Table A

   T (targeting quotient)	Targeting
   1.1	Sociodemographic
   1.25	Audience interests

   5.1. No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

   Table B

   T (targeting quotient)	Targeting
   1.25	Yandex.Audiences service segments

   5.2. No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.

6. Dynamic ad publication.
7. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0,8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

1. Premium banner in Geoservices — the banner is displayed when building a route in the Yandex Navigator program above the route card or displayed at the bottom of the Yandex Navigator program screen/Yandex Maps, when performing certain settings agreed with Yandex. The banner can also be displayed when using the Yandex Navigator program/Yandex Maps in the mode without building a route. When clicking on the banner, you can go to the block from the story, fullscreen or to the site using the link specified by the customer (in agreement with Yandex).
2. The CPM is determined by the following formula: CPM = 300 * T, where:

   T is the rate of targeting applied by the customer, determined according to Table A or Table B.

3. Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Kazakhstan or the Republic of Belarus, it is possible to set up geotargeting on the regions of Russia. (by agreement with Yandex).
4. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
   
   Table A

   T (targeting quotient)	Targeting
   1.1	Sociodemographic
   1.25	Audience interests

   4.1. No more than three settings provided in table A and clause 3, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

   Table B

   T (targeting quotient)	Targeting
   1.25	Yandex.Audiences service segments

   4.2. No more than two settings given in Table B and clause 3, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.

5. Dynamic ad publication.
6. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0,8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

1. Banner in Yandex Metro — a banner that is displayed after building a route in Yandex Metro, if the start and/or end station of the route is included in the area selected by the customer on the map. When clicking on the banner it opens a page with detailed information. The materials are shown to the user in Yandex Metro updated to version 3.2 and above for iOS and Android. The banner can be displayed in one of the following scenarios:

   1.1. if the starting and/or ending stations on the user’s route enter the area highlighted by the customer on the map.

   1.2. if the user is located in the area highlighted by the customer on the map.

   1.3. without building a route, if the city of the metro scheme selected by the user coincides with the city selected by the customer for targeting, and all metro stations are selected in the campaign settings.

2. Geographic targeting — Russia. Geotargeting can be set to regions of Russia (by agreement with Yandex).
3. The CPM is determined by the following formula: CPM = 300 * T, where:

   T is the rate of targeting applied by the customer, determined according to Table A or Table B;

4. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
   
   Table A

   T (targeting quotient)	Targeting
   1.1	Sociodemographic
   1.25	Audience interests

   4.1 No more than three settings provided in table A and clause 2, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

   Table B

   T (targeting quotient)	Targeting
   1.25	Yandex.Audiences service segments

   4.2 No more than two settings given in Table B and clause 2, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.

5. Dynamic ad publication.
6. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0,8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

1. Route recommendation in Geoservices — displayed when building a route in Yandex Navigator and Yandex Maps if the user is near the customer’s location or his/her route passes through the customer’s location, and the user has not selected other stop/start points. The distance between the route generated by the user and the location of the customer, within which the materials will be shown, is determined unilaterally by Yandex.
2. Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Belarus, it is possible to set up geotargeting on the regions of Russia (by agreement with Yandex).
3. The CPA is determined according to the following formula: CPA = 120*R, where

   R is the rate of the section in which the customer publishes their materials, according to table A (settings may be changed by agreement with Yandex).

   
   Table A

   R (section coefficient)	Title of section
   3	“Real Estate” section*
   2	“Auto” section**
   1	Other sections***

   * “Real Estate” — materials that contain information on the following topics: sale and rent of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, etc.

   ** “Auto” — placement of materials from the “Car dealerships” section of Yandex Maps.

   *** “Other sections” — any other sections, except for those with footnotes, marked with “*” and “**".

4. When using the automatic daily limit, there may be a deviation in the CPA value, toward not exceeding the CPA value shown in Table 1.
5. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0,8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

1. Banner in the desktop version of Yandex Maps — a banner that is displayed in the desktop version of Yandex Maps/Yandex Metro under the search bar.
2. Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Kazakhstan, it is possible to set up geotargeting on the regions of Russia. (by agreement with Yandex).
3. The CPM is determined by the following formula: CPM = 250 * T, where:

   T is the rate of the targeting applied by the customer, according to Table A or Table B;

4. The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
   
   Table A

   T (targeting quotient)	Targeting
   1.1	Sociodemographic
   1.25	Audience interests

   4.1 No more than three settings provided in table A and clause 2, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.

   Table B

   T (targeting quotient)	Targeting
   1.25	Yandex.Audiences service segments

   4.2 No more than two settings given in Table B and clause 2, one of which being Geotargeting, can be applied at once; a –1.25 multiplier is applied.

5. Dynamic ad publication.
6. When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).

   Month	Rate	Month	Rate	Month	Rate
   January	0.7	May	1	September	1.3
   February	0,8	June	1	October	1.3
   March	1	July	1	November	1.3
   April	1	August	1	December	1.3

* Payment by CPM — payment for 1000 impressions. Applies to the following strategies:

• Maximum impressions at the lowest price
• Reducing the cost of repeated impressions
• Manual bid management

  ** CPV payment for watching the video to the end or watching the video up to 30 seconds (if the video is > 30 seconds) or going to the advertiser’s website. Applies to the following strategies:

• Pay per view

1. Display of advertising materials for the types of placement: “Banner”, “Video”, “In-banner” is carried out in accordance with the Advertising Networks Targeting. Yandex does not guarantee that advertising materials for the types of placement “Banner”, “Video”, “In-banner” will be shown on all media platforms of the Yandex Media Network. The possibility to display advertising materials also depends on the entry threshold set by the media platform.
2. For the “Banner” type of placement you can choose the formats of banners.
3. For the “Video” type of placement, it is possible to disable different types of ad inventory (Stream video (multi-roll), in-text videos, in-app videos, reward videos).
4. For the purpose of providing the service for the “Banner” placement type, the advertiser must provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee display of advertising materials of all formats listed in Table 1 (Auction). Advertising materials must comply with the requirements set out in the document “Technical Requirements for HTML5 Banners in Yandex.Direct” posted at: https://yandex.ru/adv/requirements/html5#direct.
5. For the purpose of providing services for the “Video” type of placement, the advertiser shall provide a video with a duration of 6 seconds to 60 seconds. Yandex does not guarantee display of advertising materials in all types of ad inventory listed in Table 1 (Auction). Ad creatives shall meet the requirements set forth in the “General Rules for Designing Ad Creatives for the Yandex Video Network.” The document can be found at https://yandex.ru/adv/requirements/videowebreq.
6. Placement types shown in Table 1 (Auction) can be applied at the same time.
7. Available settings:

   a. Social and age targeting;
   b. Geographical targeting;
   c. Audience interests
   d. Phrase targeting;
   e. Audiences service segments
   f. Segments and goals of the “Metrics” service;
   g. Limiting the frequency of displaying to one user;
   h. Behavioral signs;
   i. Marital status, children, occupation.

8. For the “Banner” and “In-banner” types of placement, the settings specified in sub. a, c, e, f, h, i cl. 7 above can be applied at the same time, while the settings specified in sub. d cl. 7 above cannot be applied simultaneously with the settings specified in sub. a, c, e, f, h, i cl. 7 above. The settings specified in sub. b and g cl. 7 above can be applied simultaneously with other settings specified in cl. 7 above.
9. For the “Video” type of placement, the settings specified in sub. a, c, e, f, h, i cl. 7 above may be applied simultaneously. The setting specified in sub. d cl. 7 above does not apply for the “Video” placement type. The settings specified in sub. b and g cl. 7 above can be applied simultaneously with other settings specified in cl. 7 above.
10. The display of advertising materials and the determination of the cost of the display shall be carried out according to the following rules:

    a. The auction shall take place in real time. As a result of the auction, the advertiser’s advertising material will be shown, which was offered the highest bid per 1000 impressions (CPM), taking into account the entry threshold (the minimum CPM indicated in Table 1), taking into account the settings provided for in clauses 7-9 above.

    b. The cost of displaying advertising material is determined according to the principle of a second price auction: if the advertiser’s bid is the highest, advertising material is displayed at a price sufficient to win (second highest bid + auction step), but not less than the entry threshold (minimum CPM specified in Table 1 (Auction)).

    c. The maximum rate for CPM is 3000 rubles (excluding VAT).

    d. Auction step = 10 (ten) kopecks per thousand impressions (excluding VAT).

11. The possible choice of visibility standard:

    “Yandex Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 2 seconds.

    “MRC Standard” — An impression is considered completed only if the banner is in the visible area of the User’s browser on more than 50% of the ad block area continuously for at least 1 second.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions-direct