Advertising on Yandex.Radio and Yandex.Music
We offer audio ads on Yandex.Radio and Yandex.Music — music services with legal content and a vast audience of listeners.
Yandex.Music users can find and legally listen to songs and albums from their favorite bands in high-quality. The service's catalogue contains over 40 million licensed records in different genres.
Yandex.Radio is a new music listening service with dozens of themed radio stations that constantly adapt to the user’s preferences: music to go to sleep or wake up to, music to fall in love to, music from the’ 70s, indie, rock, metal, etc.
Audience
Monthly audience: more than 10,877,000 people (Yandex Radar, June, 2021).
The main Yandex.Music and Yandex.Radio audience consists of lively, successful people living in big cities, who actively use mobile Internet and are always connected and in the loop. They take music with them everywhere they go, to color their mood as they go about their day.
Ad format
An audio ad is played between tracks on Yandex.Radio and at the end of the playlist on Yandex.Music.
Creating Advertising Materials for Yandex.Radio and Yandex.Music.
For online advertisers, the ad is supplemented with a banner and an advertising text. Here’s an example of what this format looks like.
Advantages of Audio Advertising
Audio ads on Yandex.Radio and Yandex.Music combine the measurability and other technologies of online advertising with the benefits of traditional radio commercials.
When listening to music, users are emotionally involved and open to advertising messages. Unlike offline radio, Yandex.Music and Radio have no prime time or off time. They are listened to at all times, day and night.
All these advantages make audio ads on Yandex services an optimal advertising channel, for businesses that prefer traditional radio advertising and for digital advertisers alike.
Placement cost
| Product name | Materials format | Minimum number of impressions (playbacks) (thousand) | Cost per 1000 impressions (playbacks) (USD) |
|---|---|---|---|
| Audio ads up to 15 seconds | An audio clip in music tracks or an audio clip in music tracks accompanied by a banner (900×900 pixels) and a text header | Up from 50 | 2.2 |
- Dynamic placement. The clip playback fixed frequency is configured at the product selection level. Possible options are RF = 5 per day.
- The materials format is audio clip or audio clip accompanied by a banner (900×900 pixels) and a text header. On the Yandex.Music service, including the Yandex.Music mobile application, an audio clip is played at the end of the music track playback queue. On the Yandex.Radio service, including the Yandex.Radio mobile application, an audio clip is played between music tracks. On the resources (platforms) of Yandex Advertising Network partners, the possibility of showing materials depends on the entry threshold set by the Yandex Advertising Network partner on the partner’s resource. The maximum duration of an audio clip is 15 seconds. It is possible that materials will not be played for users who have purchased a subscription to the Yandex.Music application. The banner is displayed when an advertising and/or informational message is being played.
- The banner is displayed on Yandex.Music and Yandex.Radio in the 300×300 pixel format. The size of the text header is up to 60 characters. The possibility of displaying banners on a Yandex Advertising Network partner’s resource is determined by the partner independently.
- For the purposes of this paragraph, a play queue is:
a. one or more music tracks;
b. a music album;
c. a playlist.
- Geotargeting — Russia. Geotargeting can be configured for Russian cities with an increasing coefficient of 1.1.
- The following settings with an increasing coefficient of 1.35 are possible:
Social demographic targeting
- The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Audio Materials” posted on the Internet at: https://yandex.ru/support/direct/products-cpm-campaign-audio/create.html
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The following seasonal coefficients are applied in calculating the services cost:
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
| Product name | Materials format | Minimum number of impressions (playbacks) (thousand) | Cost per 1 000 impressions (playbacks) (USD) |
|---|---|---|---|
| Audio ads up to 30 seconds | An audio clip in music tracks or an audio clip in music tracks accompanied by a banner (900×900 pixels) and a text header | 50 and more | 2.5 |
- Dynamic placement. The clip playback fixed frequency is configured at the product selection level. Possible options are RF = 5.
- The materials format is audio clip or audio clip accompanied by a banner (900×900 pixels) and a text header. On the Yandex.Music service, including the Yandex.Music mobile application, an audio clip is played at the end of the music track playback queue. On the Yandex.Radio service, including the Yandex.Radio mobile application, an audio clip is played between music tracks. On the resources (platforms) of Yandex Advertising Network partners, the possibility of showing materials depends on the entry threshold set by the Yandex Advertising Network partner on the partner’s resource. The maximum duration of an audio clip is __ seconds. It is possible that materials will not be played for users who have purchased a subscription to the Yandex.Music application. The banner is displayed when an advertising and/or informational message is being played.
- The banner is displayed on Yandex.Music and Yandex.Radio in the 300×300 pixel format. The size of the text header is up to 60 characters. The possibility of displaying banners on a Yandex Advertising Network partner’s resource is determined by the partner independently.
- For the purposes of this paragraph, a play queue is:
- one or more music tracks;
- a music album;
- a playlist.
- Geotargeting — Russia. Geotargeting can be configured for Russian cities with an increasing coefficient of 1.1.
- The following settings with an increasing coefficient of 1.35 are possible:
Social demographic targeting
- The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Audio Materials” posted on the Internet at: https://yandex.ru/support/direct/products-cpm-campaign-audio/create.html.
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The following seasonal coefficients are applied in calculating the services cost:
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
| Product name | Materials format | Minimum number of impressions (playbacks) (thousand) | Cost per 1 000 impressions (playbacks) (USD) |
|---|---|---|---|
| For online cinemas Audio ads up to 30 seconds | An audio clip in music tracks or an audio clip in music tracks accompanied by a banner (900×900 pixels) and a text header | 50 and more | 2.7 |
- Dynamic placement. The clip playback fixed frequency is configured at the product selection level. Possible options are RF = 5 per day.
- The materials format is audio clip or audio clip accompanied by a banner (900×900 pixels) and a text header. On the Yandex.Music service, including the Yandex.Music mobile application, an audio clip is played at the end of the music track playback queue. On the Yandex.Radio service, including the Yandex.Radio mobile application, an audio clip is played between music tracks. On the resources (platforms) of Yandex Advertising Network partners, the possibility of showing materials depends on the entry threshold set by the Yandex Advertising Network partner on the partner’s resource. The maximum duration of an audio clip is __ seconds. It is possible that materials will not be played for users who have purchased a subscription to the Yandex.Music application. The banner is displayed when an advertising and/or informational message is being played.
- The banner is displayed on Yandex.Music and Yandex.Radio in the 300×300 pixel format. The size of the text header is up to 60 characters. The possibility of displaying banners on a Yandex Advertising Network partner’s resource is determined by the partner independently.
- For the purposes of this paragraph, a play queue is:
- one or more music tracks;
- a music album;
- a playlist.
- Geotargeting — Russia. Geotargeting can be configured for Russian cities with an increasing coefficient of 1.1.
- The following settings with an increasing coefficient of 1.35 are possible:
Social demographic targeting
- The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
- Materials must also comply with the requirements set forth in the “General Rules for Creating Audio Materials” posted on the Internet at: https://yandex.ru/support/direct/products-cpm-campaign-audio/create.html.
- Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.
- The following seasonal coefficients are applied in calculating the services cost:
Month Rate Month Rate Month Rate January 1 May 1 September 1.3 February 1 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions