Dynamic ads in Yandex.Direct
Dynamic ads are an easy-to-use tool for online stores with regularly changing product ranges. Yandex.Direct uses data from the store’s site or product feed to automatically generate ads for each product and corresponding query, thereby saving advertisers a huge amount of manual work.
Ads appear on Yandex Search and search sites in the Yandex Advertising Network, on desktop and mobile devices, in all types of ad blocks, and in any position. Feed-based ads can also appear in the product gallery above organic search results.
Dynamic ads can be generated for most products and services with the exception of those requiring certification, registration or licensing.
Advantages of this format
More high-quality traffic
Dynamic ads are generated in separated campaigns and are a great addition to classic Text & Image ads. Choose your settings and begin getting more high-quality clicks. And feed-based Dynamic ads offer access to a new ad block: the product gallery above organic search results.
High CR
This format will help you find the right audience for each of your products, increase sales and expand your reach.
Time-saving
There’s no need to constantly update your ads — Yandex.Direct does the tracking for you, monitoring your product range and making any changes necessary.
Understanding your audience
Taking changes in user behavior into account, Yandex.Direct will pick up on queries that regular campaigns would miss. They allow you to see your audience here and now.
Easy-to-use format
Dynamic ads look like Text & Image ads, but a robot makes them for you. To find out more about how to create and set up Dynamic ads, check out the corresponding Help section.
Ad placement costs
| Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
|---|---|---|---|---|
| Advertising | KZT | 1 | 3 | 5000 |
| Advertising | USD | 0,01 | 0,03 | 15 |
| Advertising | EUR | 0,01 | 0,03 | 15 |
| Advertising | CHF | 0,01 | 0,03 | 15 |
| Advertising | TRY | 0,01 | 0,03 | 50 |
| Advertising | BYN | 0,01 | 0,03 | 30 |
- Ad with geotargeting.
- When calculating the cost, no seasonal rate applies
- The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions