CompanyJobsFor developersFor advertisersEvents
Log in
Menu
Main
Yandex advertising products
Video advertising
Videos in Yandex.Direct display campaigns
 
Videos in Yandex.Direct display campaigns

Ads that grab users' attention

When you want to tell the largest possible audience about your offer, increase brand loyalty, or create the right associations with your company or product, digital video ads come in quite handy.
Use video to increase your reach
Yandex International Sales team
To advertise on Russia’s largest search engine, please complete the form below and a member of the Yandex International Sales team will contact you as soon as possible.
How to create a video ad campaign
This page has the main answers you need
How to create and launch?
Log in to your Yandex.Direct account or register and follow the step-by-step instructions on how to create a banner

Find out for yourself what the Yandex.Direct Video Builder can do — create your own video ad, quick and easy!
Who can I trust if I need help with my ad campaigns?
We have verified partners , you can choose an advertising agency 

If you have any questions, please contact the customer service department, and we will be glad to help you.

Ways to focus on your target audience

Demographic targeting
Allows you to select users by category: gender; gender and age; gender, age and income level; and family characteristics.
Light TV viewers (LTV)
Targeting for users who watch less than 1 hour of TV a day — reach those users unlikely to see your TV ads
Heavy TV viewers
Targeting for users who watch at least 5 hours of TV a day
Behavioral retargeting
Show ads to users who have previously visited your site or certain Yandex services.
Segments from Yandex.Audience
Targets users from the advertiser’s client base. With the option to expand their reach to segments with similar audiences.
Targeting by user category
Allows you to select an audience with a certain lifestyle, e.g. top managers, travelers or housewives.
Audience interests
Serve ads to users based on their interests.
Mobile operating system
Shows ads only on devices with certain operating systems.
Geotargeting for Russian regions
Define which subjects and cities in the Russian Federation are part of your target audience.

Format of advertising materials

When you launch a campaign, adjustments are available for different formats to help you customize your media mix and reach your goals for your business.
Video Builder

Video Builderβ allows you to use 15 universal templates to create different videos quickly — with no filming, editing, or external programs. Templates let you change the animation for slides as well as their content: texts, images, logos, colors and much more. You can also add your own audio track to the video.

Interactive elements

You can embed clickable elements in your video ad: a redirect button or a packshot, a static image of your product, or a final frame with a call to action that appears for a few seconds after the main video finishes, allowing the user to interact with the ad: to follow the link from the video to the online order form or to make an appointment for a test drive, learn more about the terms of the promotion, etc.

Placement costs

Detailed terms of placement are available on the offer page.

You must provide all materials in compliance with legislation and Yandex requirements for advertising materials, at least two business days before the start of impressions, unless otherwise stated.

Use video to increase your reach

Place ads in the Yandex Video Network
Go to Yandex.Direct

Other Yandex advertising products

Yandex Video Network
Broad audiences, brand loyalty and emotional connections with CPM payment
Find out more
Display campaigns in Yandex.Direct
Customizable banners to generate brand awareness among your target audience
Find out more
Video ads in Yandex.Direct
Performance tools with pay-per-click payment — easy-to-make video clips
Find out more

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
© 2004–2025  YANDEX