Image ads in Yandex.Direct
Image ads tell your potential customers about your products or services visually. Large images draw users’ attention and clearly demonstrate the main idea of your offer.
The format makes it easy to expand your reach of your target audience and lead them to your site.
When this format works best
Image ads work best of all when you are interested in showing your product’s appearance or how it works, or when you want to engage your audience emotionally.
Advantages
Image ads are served on content sites of the Yandex Advertising Network and external ad networks with payment per click. All the settings of Text & Image ads are available, including retargeting lists.
Create and launch
Use Ad Builder to design your own ads right in the Yandex.Direct interface in a matter of minutes. Use as many formats as possible, so that Yandex.Direct can choose the ad most likely to have the desired effect on each individual user.
You can also use your URL to generate ideas for ads in Ad Builder — this way you have a visual idea how your Image ads will look.
Ad placement costs
| Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
|---|---|---|---|---|
| Advertising | KZT | 1 | 3 | 5000 |
| Advertising | USD | 0,01 | 0,03 | 15 |
| Advertising | EUR | 0,01 | 0,03 | 15 |
| Advertising | CHF | 0,01 | 0,03 | 15 |
| Advertising | TRY | 0,01 | 0,03 | 50 |
| Advertising | BYN | 0,01 | 0,03 | 30 |
- Ad with geotargeting.
- When calculating the cost, no seasonal rate applies
- The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions