Premium Banner in Geoservices
Premium Banner in Geoservices is a media format that ensures maximum brand recognition. The premium format is shown in the Navigator at the plotting stage and allows to learn about the offer in detail.
The format helps:
Generate demand for goods or services
Increase brand awareness among motorists
Reach a broad paying audience
Yandex Navigator is a tool for motorists to plot a route, monitor the traffic situation and traffic jams. The application is used by 27 million drivers every month.
Placement cost
This products are available in US dollars and euros, please check the specific costs with your Yandex manager.
Table 1
| Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) | Minimum order size (rub, net of VAT) |
|---|---|---|---|---|
| Premium banner in Geoservices | Banner 1280×256 px (*.png image):
| Yandex Navigator program Yandex Maps program | 300*T | At least 500,000 |
Package information
- Premium banner in Geoservices — the banner is displayed when building a route in the Yandex Navigator program above the route card or displayed at the bottom of the Yandex Navigator program screen/Yandex Maps, when performing certain settings agreed with Yandex. The banner can also be displayed when using the Yandex Navigator program/Yandex Maps in the mode without building a route. When clicking on the banner, you can go to the block from the story, fullscreen or to the site using the link specified by the customer (in agreement with Yandex).
- The CPM is determined by the following formula: CPM = 300 * T, where:
T is the rate of targeting applied by the customer, determined according to Table A or Table B.
- Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Kazakhstan or the Republic of Belarus, it is possible to set up geotargeting on the regions of Russia. (by agreement with Yandex).
- The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
Table AT (targeting quotient) Targeting 1.1 Sociodemographic 1.25 Audience interests 4.1. No more than three settings provided in table A and clause 3, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) Targeting 1.25 Yandex.Audiences service segments 4.2. No more than two settings given in Table B and clause 3, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.
- Dynamic ad publication.
- When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3