Premium Billboard in Maps
Premium Billboard in Maps is a media format that provides maximum visibility in Yandex Maps and Navigator applications.
The premium billboard is seamlessly integrated into the application interface and attracts potential customers who drive by.
The clickability of the new format is 3 times as high as that of a standard billboard along the route.
The format helps:
Placement cost
This products are available in US dollars and euros, please check the specific costs with your Yandex manager.
| Product name | Format of materials | Location of materials | CPM (rubles) | Minimum order size (rubles, net of VAT) |
|---|---|---|---|---|
| Premium Billboard in Maps | Premium billboard (224×224 px. png format image, adaptive):
| Yandex Navigator Yandex Maps | 195*T*R | From 500,000 |
- A Premium Billboard in Maps is a mark for an advertising and/or informational message from the customer on a map in Yandex Navigator, Yandex Maps, which contains an image, title, and description in an additional block provided by the customer and is displayed to the user if the billboard location specified by the customer is on the user’s screen. When the user clicks on the billboard, a billboard card appears. Yandex does not guarantee the placement of an additional block.
- The billboard card contains one or two of the following buttons:
- with the customer’s phone number — when the button is clicked, the user is prompted to make an outgoing call to the phone number specified by the customer, if the user’s device supports this feature.
- with a link to the customer’s website — when the button is clicked, the link specified by the customer is followed (as agreed with Yandex). The link can open a website, app, messenger, App Store, or Play Market.
- with the customer’s location — when the button is clicked, a search query is performed with a predetermined result of organizations in Yandex Maps/Yandex Navigator application.
- Dynamic placement.
- The CPM is determined by the following formula: CPM = 195*T*R, where
T is the targeting coefficient applied by the customer, according to Table A or B;
R is the coefficient of the category in which the customer places materials, according to Table B.
- Geotargeting — Russia. Geotargeting can be set up for another region/other regions (as agreed with Yandex).
- The targeting settings specified in Tables A and B can be configured (settings may change by agreement with Yandex):
Table AT (targeting quotient) Targeting 1.1 Sociodemographic 1.25 Audience interests 6.1 No more than three settings specified in Table A and clause 5 may be applied simultaneously, one of which is Geotargeting. Surcharges are multiplied sequentially.
Table BT (targeting quotient) Targeting 1.25 Yandex.Audiences service segments 6.2 No more than two settings specified in Table B and clause 5 may be applied simultaneously, one of which is Geotargeting, with a multiplying coefficient of 1.25.
- The categories listed in Table B can be configured (settings may change by agreement with Yandex):
Table CR (section coefficient) Section name 1.5 “Realty” category* 1 Other sections** * “Real Estate” — materials containing information about real estate properties and/or services in the specified field (including, but not limited to, the sale and rental of residential real estate, information about commercial real estate, sales offices) and/or customers who are real estate market participants (including, but not limited to: developers, real estate agencies).
** “Other categories” — other, except for those specified under footnotes “*".
- The default placement setting includes all placements in accordance with Table 5. Setting up optional placement in one location is possible (as agreed with Yandex).
- Seasonal coefficients are applied when calculating the cost of services (settings may change by agreement with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3