Premium Billboards in Geoservices

Premium Billboards in Geoservices is a media format that provides maximum visibility in Yandex Maps and Navigator applications.

Unlike a standard billboard, the premium version shows a customized 3D marker on the map. When you click it, the offer details and action buttons are displayed as follows (you can select up to 2 action buttons):

“Call”

It activates a call to your company, while call tracking will help to track the placement results.

“To Website”

It opens a link to the website where detailed of the offer are available.

“Find on Map”

It shows all locations on the map where your offer can be used.

The premium billboard is seamlessly integrated into the application interface and attracts potential customers who drive by.

The clickability of the new format is 3 times as high as that of a standard billboard along the route.

The format helps:

Generate demand for goods or services

Increase brand awareness among pedestrians and motorists

Reach a wide audience

Maps and Navigator applications are the most popular ones among Yandex’s geoservices. Their monthly active audience is 37 million and 27 million, respectively. According to Yandex data, their overlap rate does not exceed 10%.

Placement cost
This products are available in US dollars and euros, please check the specific costs with your Yandex manager.

Table 1

Product name	Material format	Place for materials to be published	CPM (rub, net of VAT)	Minimum order size (rub, net of VAT)
Premium billboards in Geoservices	Premium billboards (224×224 px .png image, adaptive): additional block (with a title of up to 15 characters and a description of up to 25 characters) billboard card (image format — 1200×400 px format .png) buttons (with the customer’s phone/ with the customer’s location/ with a click on the customer’s link)	Yandex Navigator program Yandex Maps program	195TR	At least 500,000

Product name

Material format

Place for materials to be published

CPM (rub, net of VAT)

Minimum order size (rub, net of VAT)

Premium billboards in Geoservices

Premium billboards (224×224 px .png image, adaptive):

additional block (with a title of up to 15 characters and a description of up to 25 characters)
billboard card (image format — 1200×400 px format .png)
buttons (with the customer’s phone/ with the customer’s location/ with a click on the customer’s link)

Yandex Navigator program

Yandex Maps program

195*T*R

At least 500,000

Package information

Premium billboards in Geoservices — a tag of advertising or informational message of the customer on the map in Yandex Navigator, Yandex Maps program, which contains an image, title and description in an additional block provided by the customer, and is shown to the user, if the area of billboards location, defined by the customer, is on the user’s screen. When the user clicks on a billboard, a “Billboard Card” will be shown. Placement of an additional block is not guaranteed by Yandex.
The billboard card contains one or two buttons, from the ones shown below:
- With the customer’s telephone number — when the button is clicked, the user is recommended to make a call to the customer’s telephone number, if the user’s device supports this function.
- with a link provided by the customer — when the link is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market.
- With the customer’s location — when the button is pressed, a search query is made with a predefined result of the organizations in the Yandex Maps / Yandex Navigator services.
Dynamic ad publication.
The CPM is determined by the following formula: CPM = 195*T*R, where
T is the rate of targeting applied by the customer, determined according to Table A or Table B;
R is the rate of the space that the customer is placing materials, according to Table C.
Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Kazakhstan, it is possible to set up geotargeting on the regions of Russia. (by agreement with Yandex).
The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):

Table A

T (targeting quotient) Targeting

1.1 Sociodemographic

1.25 Audience interests

6.1 No more than three settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table B

T (targeting quotient) Targeting

1.25 Yandex.Audiences service segments

6.2 No more than two settings provided in table A and clause 5, one of which being Geotargeting, can be applied simultaneously; a –1.25 multiplier will be applied.
The sections shown in Table C can be set (settings may be changed by agreement with Yandex):

Table C

R (section coefficient) Section name

3 “Real Estate” section*

1 Other sections**

* “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies)

** “Other sections” — any other sections, except for those with footnotes, marked with a “*".
The default publication setting includes all publication places in accordance with Table 1. An optional publication setting on one publication place is also possible (by agreement with Yandex).
When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).

Month Rate Month Rate Month Rate

January 0.7 May 1 September 1.3

February 0,8 June 1 October 1.3

March 1 July 1 November 1.3

April 1 August 1 December 1.3