Banner in Geoservices
Yandex.Navigator is the co-pilot and assistant for 17 million drivers in Russia: it plans the best route in light of current traffic conditions and offers tips on how to reach their destinations as fast as possible. Navigator gives voice instructions about when to turn, where there are speed cameras, and how to avoid traffic jams.
Banner in Geoservices are a display advertising format that provides an effective way to tell about your products or services to drivers stuck in traffic. The banner with a short message appears at the bottom of the Navigator screen when the car stands still for a while.
Format advantages
and novel
How it works
1. The user sees a banner with a short advertising message on their screen. This takes place automatically without any input from the user.
2. Tapping the banner or dragging it upward, the user can open the banner fully and read the details of the offer, call the company, visit their site or find the company on the map.
3. If the user skips the ad, resumes driving or starts interacting with the map, the banner disappears.
Reach several goals with one tool
This format can help you:
- increase brand awareness among drivers
- reach a wide audience of users with average and above average incomes
- generate demand for your products or services.
Placement cost
This products are available in US dollars and euros, please check the specific costs with your Yandex manager.
| Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
|---|---|---|---|
| Banner in Geoservices | Banner 1280×256 px (*.png image):
| Yandex Navigator program Yandex Maps program | 230*T |
- Banner in Geoservices — customer’s banner displayed at the bottom of the screen of Yandex Navigator, Yandex Maps or above the route card. Depending on the chosen parameters, the banner maybe shown at a specific point on the user’s route. The banner may be shown while Yandex Navigator/Yandex Maps is in use, when a route is or is not being set up, and during route management.
- When the banner is clicked, the card will open, including the header and subheader. The card will contain one, two or three of the buttons shown below:
- With the customer’s phone number — when the button is pressed, the customer’s telephone number will be dialed;
- With a link provided by the customer — when the link is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market.
- With the customer’s location — when the button is pressed, a search query is made with a predefined result of the organizations in the Yandex Maps / Yandex Navigator services.
- The CPM is determined by the following formula: CPM = 230 * T, where:
T is the rate of targeting applied by the customer, determined according to Table A or Table B.
- Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Kazakhstan or the Republic of Belarus, it is possible to set up geotargeting on the regions of Russia. (by agreement with Yandex).
- The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
Table AT (targeting quotient) Targeting 1.1 Sociodemographic 1.25 Audience interests 5.1. No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) Targeting 1.25 Yandex.Audiences service segments 5.2. No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.
- Dynamic ad publication.
- When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3