Route recommendation in Maps
Yandex Navigator is a mobile app for drivers that plans routes to avoid traffic jams, warns about cameras, and helps you pay for fuel without leaving your car.
Route recommendations are an ad format that is shown when creating a route. The user will see an offer to stop at the advertiser’s point of sale on the way. Recommendations appear before the user starts travelling, and allows you to get more attention to your brand and attract visitors to your retail outlets.
How it works
Adverts are embedded natively into the user scenario. While the user is creating a route, the recommendation is shown in the form of an additional choice on the route option selection panel. The navigator only offers places that do not significantly affect travel time. When clicking the recommendation, the advertiser’s point will be shown as an intermediate point on the route, and the user can then start travelling along the new route.
This is an advertising format charged by CPA, i.e., you only pay for the start of a journey on the new route containing your point of sale.
This format is suitable for advertisers who have several offline points in a city, and organisations that people often visit on their way somewhere else, for example fast-food chains or retailers that sell everyday goods.
Placement cost
This products are available in US dollars and euros, please check the specific costs with your Yandex manager.
| Product name | Format of materials | Location of materials | CPA (rubles) | Minimum order size (rubles, net of VAT) |
|---|---|---|---|---|
| Route recommendation in Maps | 128×128 px logo in .png format, no more than 1 MB
| Yandex Navigator Yandex Maps | 150*R | From 100,000 |
- Route recommendation in Maps is displayed when building a route in Yandex Navigator and Yandex Maps if the user is near the customer’s location or their route passes through the customer’s location, and the user has not selected any other stops/destinations. The distance from the route calculated by the user to the customer’s location, at which the materials are displayed, is determined by Yandex unilaterally.
- Geotargeting — Russia. Geotargeting can be set up for another region/other regions (as agreed with Yandex).
- The CPA is determined by the following formula: CPA = 150*R, where
R is the coefficient of the section in which the customer places materials, according to Table A (settings may change by agreement with Yandex).
Table AR (section coefficient) Title of section 3 “Real Estate” section* 2 “Auto” section** 1 Other sections*** * “Real Estate” — materials containing information on the following topics: sale and rental of residential real estate, developers, real estate agencies, information on commercial real estate, sales offices, etc.
** “Auto” — materials from the “Car Dealerships” section of Yandex Maps.
*** “Other categories” — other materials except for those mentioned in the footnotes “*” and “**".
- When using the automatic daily limit, there may be a deviation in the CPA, not exceeding the CPA specified in Table 3.
- Seasonal coefficients are applied when calculating the cost of services (settings may change by agreement with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3