Route recommendation in Geoservices
Yandex Navigator is a mobile app for drivers that plans routes to avoid traffic jams, warns about cameras, and helps you pay for fuel without leaving your car.
Route recommendations are an ad format that is shown when creating a route. The user will see an offer to stop at the advertiser’s point of sale on the way. Recommendations appear before the user starts travelling, and allows you to get more attention to your brand and attract visitors to your retail outlets.
How it works
Adverts are embedded natively into the user scenario. While the user is creating a route, the recommendation is shown in the form of an additional choice on the route option selection panel. The navigator only offers places that do not significantly affect travel time. When clicking the recommendation, the advertiser’s point will be shown as an intermediate point on the route, and the user can then start travelling along the new route.
This is an advertising format charged by CPA, i.e., you only pay for the start of a journey on the new route containing your point of sale.
This format is suitable for advertisers who have several offline points in a city, and organisations that people often visit on their way somewhere else, for example fast-food chains or retailers that sell everyday goods.
Placement cost
This products are available in US dollars and euros, please check the specific costs with your Yandex manager.
| Product name | Material format | Place for materials to be published | CPA (rub, net of VAT) | Minimum order size (rub, net of VAT) |
|---|---|---|---|---|
| Route recommendation in Geoservices | logo 128×128 px in *.png format, not more than 1MB
| Yandex Navigator program Yandex Maps program | 120*R | At least 100,000 |
- Route recommendation in Geoservices — displayed when building a route in Yandex Navigator and Yandex Maps if the user is near the customer’s location or his/her route passes through the customer’s location, and the user has not selected other stop/start points. The distance between the route generated by the user and the location of the customer, within which the materials will be shown, is determined unilaterally by Yandex.
- Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Belarus, it is possible to set up geotargeting on the regions of Russia (by agreement with Yandex).
- The CPA is determined according to the following formula: CPA = 120*R, where
R is the rate of the section in which the customer publishes their materials, according to table A (settings may be changed by agreement with Yandex).
Table AR (section coefficient) Title of section 3 “Real Estate” section* 2 “Auto” section** 1 Other sections*** * “Real Estate” — materials that contain information on the following topics: sale and rent of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, etc.
** “Auto” — placement of materials from the “Car dealerships” section of Yandex Maps.
*** “Other sections” — any other sections, except for those with footnotes, marked with “*” and “**".
- When using the automatic daily limit, there may be a deviation in the CPA value, toward not exceeding the CPA value shown in Table 1.
- When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3