Pins in Geoservices
Yandex.Navigator is the co-pilot and assistant for 17 million drivers in Russia: plans the best route in light of current traffic conditions and offers tips on how to reach their destinations as fast as possible. Navigator gives voice instructions about when to turn, where there are speed cameras, and how to avoid road works and traffic jams.
Branded pins appear on the map with the brand’s logo and caption on user routes. They help to increase brand recognition, provide valuable information about a store’s locations to potential customers and allow advertisers to tell them about special offers or promotions. With a tap on the pin, users can open the ad fully and adjust their route in order to make a stop at the company being advertised.
Format advantages
How it looks
The advertising message can contain:
- A logo and text or an image banner.
- A “Call” button allowing the user to make a call to find out more about the offer.
- A “Visit the site” button, redirecting the user to a page with detailed information about the product or service.
Placement cost
This products are available in US dollars and euros, please check the specific costs with your Yandex manager.
| Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
|---|---|---|---|
| Pins in Geoservices | Pin:
Pin map
Buttons:
| Yandex Navigator program Yandex Maps program | 80*T*R |
- Pins in Geoservices — a branded label of an organization, which includes a title and subtitle, on the map in Yandex Navigator, Yandex Maps programs. Pins will be shown to the user if the location of the customer’s organization is shown on the user’s screen. When the user clicks on a pin, a “Pin Card” will be shown.
- The Pin Card contains a banner, header, and the address of the organization displayed on the Yandex Maps service, a button with the customer’s location, and two additional optional buttons with the customer’s telephone number or a link provided by the customer:
- with the customer’s location / route — when the button is clicked, a route is created to the organization using the coordinates of the organization from Yandex Maps.
- with the customer’s telephone number — when the button is clicked, the user is recommended to make a call to the customer’s telephone number, if the user’s device supports this function.
- with a link provided by the customer — when the link is clicked, it takes the user to the link provided by the customer (by agreement with Yandex). The user may be taken to a website, an application, a messenger, the App Store, or the Play Market.
- The CPM is determined by the following formula: CPM = 80*T*R, where
T is the rate of targeting applied by the customer, determined according to Table A or Table B
R is the rate of the space that the customer is placing materials, according to Table C.
- Geotargeting — Russia. It is possible to set up geotargeting on the Republic of Kazakhstan or the Republic of Belarus, it is possible to set up geotargeting on the regions of Russia (by agreement with Yandex).
- The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
Table AT (targeting quotient) Targeting 1.1 Sociodemographic 1.25 Audience interests 5.1 No more than three settings provided in table A and clause 4, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) Targeting 1.25 Yandex.Audiences service segments 5.2 No more than two settings given in Table B and clause 4, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.
- The sections shown in Table C can be set (settings may be changed by agreement with Yandex):
Table CR (section coefficient) Section name 3 “Real Estate” section* 1 Other sections** * “Real Estate” — materials where information about real estate objects and/or services in the specified area (including, but not limited to: sale and rent of residential real estate, information about commercial real estate, sales offices) and/or in which customers are real estate market entities (including, but not limited to: developers, real estate agencies).
** “Other sections” — any other sections, except for those with footnotes, marked with a “*".
- The default publication setting includes two publication places in accordance with Table 1. An optional publication setting on one or two publication places is also possible (if agreed with Yandex).
- When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3