Banner in Yandex Metro
Yandex Metro is a popular city app with the help of which more than 5 million users plan rides every month. Metro will tell you which carriage of the train to get to reach your destination faster, help you find the best route without the Internet and calculate the travel time, taking into account transfers.
Banner in Yandex Metro is a pay-per-show advertising format that allows you to appeal to the mobile audience of the app, talk about points of sale near subway stations and increase brand awareness. It’s a great way to share your offerings with users and show that your organization is easily accessible by subway. It’s also a good idea to accurately measure your audience’s reach and target actions.
How it works
When the user builds a route to the stations to which your organization is attached, he will see a small banner at the bottom of the screen. By clicking on it, the user will open a page with a large banner and details of the offer. On this page, you can add a link to go to the site or a “Call” button.
Creatives for the banner and promo cards can be set individually for each station.
Placement cost
This products are available in US dollars and euros, please check the specific costs with your Yandex manager.
| Product name | Material format | Place for materials to be published | CPM (rub, net of VAT) |
|---|---|---|---|
| Banner in Yandex Metro | Banner 864×168 px (*.png image):
| Yandex Metro program | 300*T |
- Banner in Yandex Metro — a banner that is displayed after building a route in Yandex Metro, if the start and/or end station of the route is included in the area selected by the customer on the map. When clicking on the banner it opens a page with detailed information. The materials are shown to the user in Yandex Metro updated to version 3.2 and above for iOS and Android. The banner can be displayed in one of the following scenarios:
1.1. if the starting and/or ending stations on the user’s route enter the area highlighted by the customer on the map.
1.2. if the user is located in the area highlighted by the customer on the map.
1.3. without building a route, if the city of the metro scheme selected by the user coincides with the city selected by the customer for targeting, and all metro stations are selected in the campaign settings.
- Geographic targeting — Russia. Geotargeting can be set to regions of Russia (by agreement with Yandex).
- The CPM is determined by the following formula: CPM = 300 * T, where:
T is the rate of targeting applied by the customer, determined according to Table A or Table B;
- The targeting parameters shown in Table A and B can be set (settings may be changed by agreement with Yandex):
Table AT (targeting quotient) Targeting 1.1 Sociodemographic 1.25 Audience interests 4.1 No more than three settings provided in table A and clause 2, one of which being Geotargeting, can be applied simultaneously. Surcharges will be applied successively.
Table BT (targeting quotient) Targeting 1.25 Yandex.Audiences service segments 4.2 No more than two settings given in Table B and clause 2, one of which being Geotargeting, can be applied at once; a — 1.25 multiplier is applied.
- Dynamic ad publication.
- When calculating the cost of services, seasonal rates are applied (settings may be changed if agreed with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3