Banner in Yandex Metro
Yandex Metro is a popular city app with the help of which more than 5 million users plan rides every month. Metro will tell you which carriage of the train to get to reach your destination faster, help you find the best route without the Internet and calculate the travel time, taking into account transfers.
Banner in Yandex Metro is a pay-per-show advertising format that allows you to appeal to the mobile audience of the app, talk about points of sale near subway stations and increase brand awareness. It’s a great way to share your offerings with users and show that your organization is easily accessible by subway. It’s also a good idea to accurately measure your audience’s reach and target actions.
How it works
When the user builds a route to the stations to which your organization is attached, he will see a small banner at the bottom of the screen. By clicking on it, the user will open a page with a large banner and details of the offer. On this page, you can add a link to go to the site or a “Call” button.
Creatives for the banner and promo cards can be set individually for each station.
Placement cost
This products are available in US dollars and euros, please check the specific costs with your Yandex manager.
| Product name | Format of materials | Location of materials | CPM (rubles) | Minimum order size (rubles, net of VAT) |
|---|---|---|---|---|
| Banner in Yandex Metro | Banner 864×168 px (.png format image):
| Yandex Metro program | 300*T | From 17,500 |
- A Yandex Metro banner is a banner that is displayed in Yandex Metro. Clicking on the banner opens a page with detailed information. The materials are shown to the user in Yandex Metro, updated to version 3.2 and above for iOS and Android. The banner can be displayed in any of the scenarios listed below:
1.1. if the starting and/or ending stations on the user’s route are within the area highlighted by the customer on the map.
1.2. if the user is located in the area selected by the customer on the map.
1.3. without building a route, if the city selected by the user on the metro map coincides with the city selected by the customer for targeting, and all metro stations are selected in the campaign settings.
- Geotargeting — Russia. Geotargeting can be set up for another region/other regions (as agreed with Yandex).
- The CPM is determined by the following formula: CPM = 300 * T, where
T is the targeting coefficient applied by the customer, determined according to Table A or Table B.
- The targeting settings specified in Tables A and B can be configured (settings may change by agreement with Yandex):
Table AT (targeting quotient) Targeting 1.1 Sociodemographic 1.25 Audience interests 4.1 No more than three settings specified in Table A and clause 2 may be applied simultaneously, one of which is Geotargeting. Surcharges are multiplied sequentially.
Table BT (targeting quotient) Targeting 1.25 Yandex.Audiences service segments 4.2 No more than two settings specified in Table B and clause 2 may be applied simultaneously, one of which is Geotargeting, with a multiplying coefficient of 1.25.
- Dynamic placement.
- Seasonal coefficients are applied when calculating the cost of services (settings may change by agreement with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3