1. Dynamic placement. Impressions of materials per one user are limited to RF = 3 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, KinoPoisk and Kinopoisk player locations in random order. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of ÷÷ impressions on each of the specified media platforms.
3. Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 and 300×600 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
11. In the products, the following targeting types are available, as per interests and categories: Realty, Food and drink, Education, Sport, Animals, Gifts and flowers, Goods for children, Construction and home improvement, Business, Travel and vacation, Education, Family and Children, Finance, Clothes, footwear and accessories, Household appliances, Animals, Electronics, Motorists, High income, Married, Unmarried. Yandex shall have the right to change the list of available interests in the product.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited by RF = 8 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, KinoPoisk and Kinopoisk player locations in random order. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of impressions on each of the specified media platforms.
3. Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 and 300×600 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
11. In the products, the following targeting types are available, as per interests and categories: Realty, Food and drink, Education, Sport, Animals, Gifts and flowers, Goods for children, Construction and home improvement, Business, Travel and vacation, Education, Family and Children, Finance, Clothes, footwear and accessories, Household appliances, Animals, Electronics, Motorists, High income, Married, Unmarried. Yandex shall have the right to change the list of available interests in the product.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Static placement on all KinoPoisk pages (except forum (http://forum.kinopoisk.ru/), pages with photos (http://www.kinopoisk.ru/picture/...) and pages with separate films) in the top block for placement of Yandex.Music materials and in the top block for placement of Yandex.TV Guide materials.
2. Geotargeting — the Russian Federation (geotargeting can be changed by prior agreement subject to availability of the required capacity).
3. Display of materials on mobile devices and/or mobile applications is possible, but is not guaranteed by Yandex.
4. A banner with a video clip included therein is deemed to be displayed both when a banner with a video clip is displayed directly and when a banner with a blanking image is displayed.
5. Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Customers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
6. When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
7. Static branding formats imply 100% SOV buy-out and do not suggest any use of targeting.
8. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 10 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music and KinoPoisk in random order in the top block of the services. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of impressions on each of the specified media platforms.
3. Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 10 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, Yandex.Games and KinoPoisk in random order in the top block of the services. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of impressions on each of the specified media platforms.
3. Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 10 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music and KinoPoisk in random order in the top block of the services. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of impressions on each of the specified media platforms.
3. Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 3 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, KinoPoisk and Kinopoisk player locations in random order. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of ÷÷ impressions on each of the specified media platforms.
3. Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 and 300×600 formats made strictly in accordance with the Technical Requirements.
9. Seasonal rates shall not apply when calculating the cost of services.
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
11. In the products, the following targeting types are available, as per interests and categories: Realty, Food and drink, Education, Sport, Animals, Gifts and flowers, Goods for children, Construction and home improvement, Business, Travel and vacation, Education, Family and Children, Finance, Clothes, footwear and accessories, Household appliances, Animals, Electronics, Motorists, High income, Married, Unmarried. Yandex shall have the right to change the list of available interests in the product.
12. A product shall become available to customers with annual transaction after early achievement of the transaction volume stated in the annual package product.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited by RF = 8 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, KinoPoisk and Kinopoisk player locations in random order. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of impressions on each of the specified media platforms.
3. Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 and 300×600 formats made strictly in accordance with the Technical Requirements.
9. Seasonal rates shall not apply when calculating the cost of services.
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
11. In the products, the following targeting types are available, as per interests and categories: Realty, Food and drink, Education, Sport, Animals, Gifts and flowers, Goods for children, Construction and home improvement, Business, Travel and vacation, Education, Family and Children, Finance, Clothes, footwear and accessories, Household appliances, Animals, Electronics, Motorists, High income, Married, Unmarried. Yandex shall have the right to change the list of available interests in the product.
12. A product shall become available to customers with annual transaction after early achievement of the transaction volume stated in the annual package product.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Static placement on all KinoPoisk pages (except forum (http://forum.kinopoisk.ru/), pages with photos (http://www.kinopoisk.ru/picture/...) and pages with separate films) in the top block for placement of Yandex.Music materials and in the top block for placement of Yandex.TV Guide materials.
2. Geotargeting — the Russian Federation (geotargeting can be changed by prior agreement subject to availability of the required capacity).
3. Display of materials on mobile devices and/or mobile applications is possible, but is not guaranteed by Yandex.
4. A banner with a video clip included therein is deemed to be displayed both when a banner with a video clip is displayed directly and when a banner with a blanking image is displayed.
5. Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Customers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
6. Seasonal rates shall not apply when calculating the cost of services.
7. Static branding formats imply 100% SOV buy-out and do not suggest any use of targeting.
8. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
9. A product shall become available to customers with annual transaction after early achievement of the transaction volume stated in the annual package product.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 10 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music and KinoPoisk in random order in the top block of the services. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of impressions on each of the specified media platforms.
3. Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 formats made strictly in accordance with the Technical Requirements.
9. Seasonal rates shall not apply when calculating the cost of services.
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
11. A product shall become available to customers with annual transaction after early achievement of the transaction volume stated in the annual package product.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 10 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, Yandex.Games and KinoPoisk in random order in the top block of the services. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of impressions on each of the specified media platforms.
3. Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 formats made strictly in accordance with the Technical Requirements.
9. Seasonal rates shall not apply when calculating the cost of services.
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
11. A product shall become available to customers with annual transaction after early achievement of the transaction volume stated in the annual package product.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 3 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, KinoPoisk and Kinopoisk player locations in random order. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of ÷÷ impressions on each of the specified media platforms.
3. Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 and 300×600 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
11. In the products, the following targeting types are available, as per interests and categories: Realty, Food and drink, Education, Sport, Animals, Gifts and flowers, Goods for children, Construction and home improvement, Business, Travel and vacation, Education, Family and Children, Finance, Clothes, footwear and accessories, Household appliances, Animals, Electronics, Motorists, High income, Married, Unmarried. Yandex shall have the right to change the list of available interests in the product.
12. The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is contained in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited by RF = 8 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, KinoPoisk and Kinopoisk player locations in random order. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of impressions on each of the specified media platforms.
3. Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 and 300×600 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
11. In the products, the following targeting types are available, as per interests and categories: Realty, Food and drink, Education, Sport, Animals, Gifts and flowers, Goods for children, Construction and home improvement, Business, Travel and vacation, Education, Family and Children, Finance, Clothes, footwear and accessories, Household appliances, Animals, Electronics, Motorists, High income, Married, Unmarried. Yandex shall have the right to change the list of available interests in the product.
12. The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is contained in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Static placement on all KinoPoisk pages (except forum (http://forum.kinopoisk.ru/), pages with photos (http://www.kinopoisk.ru/picture/...) and pages with separate films) in the top block for placement of Yandex.Music materials and in the top block for placement of Yandex.TV Guide materials.
2. Geotargeting — the Russian Federation (geotargeting can be changed by prior agreement subject to availability of the required capacity).
3. Display of materials on mobile devices and/or mobile applications is possible, but is not guaranteed by Yandex.
4. A banner with a video clip included therein is deemed to be displayed both when a banner with a video clip is displayed directly and when a banner with a blanking image is displayed.
5. Materials must also comply with the requirements set forth in the “General Rules for Creating Materials for KinoPoisk website for Customers,” available on the Internet at: https://yandex.ru/adv/requirements/kinopoisk.
6. When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
7. Static branding formats imply 100% SOV buy-out and do not suggest any use of targeting.
8. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer. The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is contained in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 10 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music and KinoPoisk in random order in the top block of the services. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of impressions on each of the specified media platforms.
3. Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
11. The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is placed in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 10 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, Yandex.Games and KinoPoisk in random order in the top block of the services. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of impressions on each of the specified media platforms.
3. Geotargeting — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January –1, February — 1, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customer.
11. The conditions shall be applicable to placement by Online Cinema customers with placement of information on their original titles. Original titles are understood as any content (video) that is not present in Kinopoisk Online Cinema. Titles that are simultaneously present on several streaming services (including Kinopoisk Online Cinema and the service on which information is contained in the materials) may be accepted for placement subject to prior agreement of the placement dates with the service. In the case if an Online Cinema customer carries out placement in a standard product, Yandex shall be entitled to suspend / reject such placement.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 3 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, KinoPoisk and Kinopoisk player locations in random order. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of ÷÷ impressions on each of the specified media platforms.
3. Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 and 300×600 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of the customers.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 3 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, KinoPoisk and Kinopoisk player locations in random order. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of ÷÷ impressions on each of the specified media platforms.
3. Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__premium .
8. For the purpose of rendering the service, the customer must provide banners of 100%×250, 100%×180 and 300×600 formats made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions

1. Dynamic placement. Impressions of materials per one user are limited to RF = 3 per day.
2. Materials are displayed on Yandex.TV Guide, Yandex.Billboard, Yandex.Music, KinoPoisk and Kinopoisk player locations in random order. Yandex does not guarantee that materials will be displayed on each of the services or a certain number of ÷÷ impressions on each of the specified media platforms.
3. Geotargeting: — Russia. Geotargeting can be set up for Russian regions with an increasing coefficient of 1.1 and for Moscow and Moscow Region with an increasing coefficient of 1.2.
4. Settings with an increasing coefficient are possible:

   a. Social and demographic targeting — 1.5

   b. Segments of the “Audience” service — 1.7

   c. Targeting by user categories — 1.7

5. No more than two kinds of settings stated in clauses 3 and 4 can apply simultaneously, one of them is geographical targeting. The possibility of applying the settings is not guaranteed and is determined by Yandex, taking into account the sufficiency of the target audience of users to provide the service in full.
6. The age targeting can be used only when at least 2 age groups are selected.
7. Materials must comply with the requirements set forth in the “General Rules for Creating Materials for the FunTech Product,” available on the Internet at: https://yandex.ru/support/direct/fixed-cpm-campaigns/product-yandex-services/requirements-mediaservices.html#requirements-mediaservices__slim .
8. For the purpose of rendering the service, the customer must provide banners of 100%×90 format made strictly in accordance with the Technical Requirements.
9. When calculating the cost of the services, seasonal coefficients are applied (January — 0.7, February — 0.8, March-August — 1, September-December — 1.3).
10. Yandex shall be entitled to change the materials format, the CPM, to add new placements to the product and the cost, subject to prior notification of customers.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions