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Vitebsky univermag

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Rating 4.6
3207 ratings
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734 reviews

By default
Ken McDiarmid
Level 9 Local Expert
May 19, 2025
Normal department store with good choice
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Юлия М.
Level 9 Local Expert
July 27
Mark Formelle: terrible staff, absolutely not polite saleswomen! One of them kicked off to the other, who answered so rudely about the size of the T-shirts that she no longer wanted to buy. I really liked the Conte store, there are a lot of interesting models, polite sellers!
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Ирина К.
Level 12 Local Expert
February 22
Cool department store. I found dishes from the Dobrush Porcelain factory in it. It is sold in Vitebsk only here. The prices are excellent. I got myself a set with geese. You can buy Brest socks on the ground floor. On the top floor, in the footwear department, I really liked felted shoes. Modern and not expensive. The Vitebsk Hotel is located next to this department store. It is very convenient to stop.
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NSwan
Level 30 Local Expert
July 1, 2025
The advantage of this place is that it is located next to the hotel where we are staying. There are pleasant departments with dishes, shoes, and hosiery. There are practically no people. The department store is open until 19.00. We need to try to make it.
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Ирина Ш.
Level 8 Local Expert
November 24, 2025
The department store is no longer the same. Now it's more like a shopping mall, of which there are many in our city. Yes, you can go in to buy clothes, cosmetics, shoes. It's nice, cozy, and free to walk. But I remember that Soviet department store), where you could buy everything. There was a chic tableware department, a household department, an electrical department, household appliances, furniture, etc. You could buy everything in one place
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Зинаида Мартынова
Level 4 Local Expert
July 23, 2025
It's a very nice store. All departments have a diverse range of products. The courteous staff will always help, advise, recommend. You can choose something for yourself and as a gift to your loved ones. We always go shopping. The quality of Belarusian goods is always pleasing! THANKS and APPRECIATION! From Russia with love! ❤
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Маркиз
Level 6 Local Expert
September 13, 2025
Nice shopping mall. There are many clothing stores. We bought shoes here. We were in a needlework shop, we took yarn for knitting, we were pleased with the large assortment
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Елена Тебенькова
Level 8 Local Expert
August 4, 2025
In the department store you can buy Belarusian knitwear products: Brest socks, T-shirts and thermal underwear, mark formelle underwear and swimwear, linen dresses and sundresses, home clothes. We bought everything. The Zdoba bakery liked the chebureks with chicken and kiwi.
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miledi1360
Level 7 Local Expert
November 16, 2025
A landmark place for the city. Where else is there a department store instead of a standard shopping mall? There are very good departments - Collins, Keddo, Mark Formel and others. I recommend visiting
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Оксана Панасенкова
Level 15 Local Expert
December 12, 2025
Great department store! The Conte department is on the ground floor, and the Dobrushensk Porcelain Factory's tableware department is on the second floor. We came from Russia. We were pleasantly surprised by the prices. I recommend We wish you prosperity and good customers!
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126727 хруслов
Level 6 Local Expert
August 12, 2025
A large department store of the Soviet era, the goods are expensive, but mostly of high quality. The staff is polite, friendly, and those who are not satisfied have an alternative, there is a market across the river, which is not far away. Pli-i-z.
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МЕХАНИК
Level 7 Local Expert
June 27, 2025
This is no longer a department Store, with one name, sky-high prices for illiquid knitwear from hospital-style models, few customers, and large areas leased for private stores..EVERYTHING for residents and visitors of the city
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Марина Буркина
Level 11 Local Expert
August 24
Central Department Store! That says it all... I assume that most of the buyers are tourists after all, but I'll be glad if I'm wrong. I got to the sale of the Belarusian clothing manufacturer Comintern!
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Виктор Михоменко
Level 10 Local Expert
December 3, 2023
A good old department store in a new way. Good repair, attractive interior, many boutiques and a very diverse range of goods. The layout and placement of goods are at a good level, there are many information boards, so it is impossible to get lost. The sellers are professionally trained, polite and helpful. It is convenient to make purchases in this store.
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Милана
Level 7 Local Expert
September 9
A large selection of goods. The staff is cultured, but does not take an active part in the selection process. The quality of the product is decent and sometimes even premium. Parking is always available. It is very convenient to come with children and spend time.
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Александра
Level 15 Local Expert
June 7, 2025
Honestly, we expected more, we thought it would be like a shopping mall in Minsk, but unfortunately, there is a very poor assortment, few departments. I was only pleased with the porcelain department
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🌟margo🌟
Level 12 Local Expert
July 22, 2024
The department store has turned into something). If you know what is and where it is, you will quickly reach your goal. Tenant stores change frequently. There is almost no revival. The exception, in my opinion, is the ground floor, where Collins and Mark Formel are located. In general, there is a large Art-territory store, Komentern clothing for men and women, children's clothing and shoes, toys. There are many other private clothing stores. The entire third floor or half of it is what remains of that Soviet department store: sellers with hairstyles and uniforms, a lot of hangers with a pile of things with dimensional signs and silence!!!)))
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Александр Василюк
Level 18 Local Expert
January 26, 2025
Convenient location- next to the Vitebsk hotel. A good range of shops and goods. Only at the beginning of 2025 did the Eliz store fail in terms of the availability of men's shirts of the right size, there were much more in Polotsk. In general, I recommend it.
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Ирина Кунцевич
Level 12 Local Expert
August 25, 2025
It's not the same department store that it used to be, with departments. This is a shopping center with separate shops: Mark Daniel, Collins, Conte, etc. But some departments remained. Prices for many goods are high. But overall, the changes are positive - good repairs, there is a coffee machine, ATMs, beautiful toilets, and a wide range of products. In the city center - easy to reach from anywhere. Parking is small, and the Vitebsk Hotel is also nearby - there is always a problem with parking.
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nphne-b4r3g6lt
Level 12 Local Expert
October 14, 2024
The pros, the store is very large, a huge selection of clothes of all sizes and styles, and the cons are very high, sky-high prices compared to the market, and the quality is not much different from what is sold in the markets of the city.
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Евгений
Level 11 Local Expert
August 2, 2024
I'll bet five, although it's a lot, I was passing through the city, I came to the department store with the opening, and what do you think, there's almost no one from the visitors. I went through three floors, yes, you can buy something, everything is divided into sections, roller shutters, but somehow it's a little poor, we have a department store in Mogilev with a much more assortment in departments. But who hasn't been there, maybe you can buy something. The sellers are polite. And what surprised me more is the toilet, it's free, and very clean, neat, modern and paper and water, and wash your hands, special thanks. Honest feedback
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Елена
Level 19 Local Expert
September 5, 2024
We were passing through Vitebsk with our family and went to a department store. There is still something of the old days in it, especially on the upper floors. The ground floor has good departments Mark Formelle, Conte, etc. There are many departments of lingerie and knitwear in the department store.
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Наталия Иванова
Level 15 Local Expert
February 25, 2023
While there are still real Belarusian goods left, everything is fine. But, alas, there are fewer and fewer of them. Of course, even 5 years ago, the department store was much more interesting for shopping than it is now. I love the tableware and home textiles department, the women's clothing department, the cosmetics department - the sellers are just kind fairies, always ready to help. I am glad to see the appearance of new departments of underwear and knitwear - there is also something to see and buy. Parking is often disappointing - it is too tiny, sometimes it is simply impossible to find a free place. It's a pity that the dining room on the 4th floor was closed. She was very helpful and helped to save time. The food there was simple, but healthy and varied, and completely inexpensive. It's great that there is an elevator and a modern bathroom.
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Tanya
Level 8 Local Expert
August 30, 2025
A good store with Belarusian goods. It was nice to learn that there is a discount in the main section of the department store on your birthday (3 days before and 3 days after), and you can also get a discount on your pension certificate. Trousers for 99 rubles cost me 83 rubles. Nice to meet you! Be sure to find a shop with Dobrush porcelain. There are very beautiful plates, a large selection, and the prices are low. I recommend it!
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Сергей Л
Level 9 Local Expert
October 6, 2024
There is a huge Mark Formelle department, there are a lot of clothes and for different tastes, Soviet architecture, but modern content, elevator, cozy
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Александр Зверев
Level 19 Local Expert
May 2, 2024
A good old department store. Now everything is mostly occupied by the corners of well-known foreign and domestic brands. It was recently renovated, but both the building and the interior still look very old. In order to match similar metropolitan shops, there is a lack of some kind of cafe on the top floor.
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Tjunis Sergejs! 🇪🇺
Level 10 Local Expert
April 21
A useless store. It used to be better. The Vitebsk department store was indeed a symbol of large-scale retail trade. In his "golden years" (especially in the 1960s and 1980s), he offered: * A wide range of products and fabrics to household appliances (for example, Belarus‑5 televisions). * The predominance of Belarusian and Soviet goods — the department store acted as a direct buyer from local and allied manufacturers. * Full service cycle — own departments, buffets, well-developed infrastructure (one of the first elevators in the city). * The status of a place of attraction is not just a store, but a center of urban life with promotions and holiday sales.   Now (after modernization): The department store's operating model has changed. Key differences: 1. Changing the business model: * Previously - 60% of own retail trade, 40% of rent. * Now, the opposite is true: 60% of the space is leased to large brands, 40% is owned by retail. * The department store has become more of a marketplace than a direct seller. 2. Assortment: * The focus remains on Belarusian brands (clothing, shoes, household goods), but now they are represented by manufacturers or dealers themselves. * International and network brands have appeared — the choice is wider, but there is less "purely Belarusian" flavor. * Focus on the "household cluster": furniture, wallpaper, lamps, household goods. 3. Infrastructure: * A food court is planned instead of a canteen — several cafes instead of a single catering service. * Cafes, a wine shop, craft beer will open in the new building (reconstruction of the warehouse), and more leisure services will be provided. 4. Economic factors: * The growth of online shopping has forced the department store to adapt: it now attracts tenants with promotions and discounts. * The goal is to increase the liquidity of the space (use 80% of the space instead of the current 50%). 5. Target audience: * Previously, the department store was "for everyone" — from workers to the intelligentsia. * Now it is trying to become a place of meetings and shopping with an emphasis on comfort: parking, modern lighting, landscaping.   To summarize: Previously, the Vitebsk department store was a general store with Belarusian goods — simple, familiar, "Soviet". It is now being transformed into a modern shopping mall with a focus on tenants, services and leisure. Belarusian goods are still available, but they are adjacent to other brands, and the department store itself is no longer the only seller.
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Мороз Сергей
Level 9 Local Expert
December 17, 2024
A large number of popular brands in the city center under one roof. From clothes and shoes to household and industrial goods.
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Я ЯЯ
Level 21 Local Expert
April 19, 2025
A large store with Belarusian goods. On the third floor there is a huge department with clothes, some design, of course, controversial, not very modern. Of the modern stores, Mark Formel and Conte can be mentioned. But the price tag in Conte is quite high. There are a lot of people on weekends
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Андрей Zhavoronok
Level 10 Local Expert
July 21, 2024
I really liked the 3rd floor, especially the Verally store, mostly women's underwear, but there are also men's quality items, I bought 3 T-shirts, underwear and socks. Natalia is a very pleasant consultant, she helped me choose a model. ⭐⭐⭐⭐⭐
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Владимир Швайбович
Level 8 Local Expert
February 12
The assortment of men's clothing and underwear has become noticeably smaller, and for some reason, it seemed to me, prices have "crept" up.
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олеся степанова
Level 3 Local Expert
April 29, 2025
I liked the department store for its variety of products and their quality. Belarusian factory-made brands.
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Радик Султанов
Level 16 Local Expert
January 10
Whoooo.awesome I remembered the department store in the village. There is everything and a lot. There is a pickup truck from Truvor, I was just going to Pskov. All brands of white clothing. There is no uniclo)
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Вероника
Level 10 Local Expert
January 16
After the renovation, it became very beautiful! There are Belarusian brands, especially Mark Formel!
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Mera неизвестно
Level 6 Local Expert
March 19, 2023
The other day I experienced a very unpleasant feeling of the Polesie branded section of the Vitebsk department store. Such terrible jumpers were on sale! (Photo attached) I'm sorry, the cow chewed them. Well, how can such a thing be put up for sale! No self-respecting manufacturer and seller will allow such a thing to be sold. Second-hand stuff looks nicer. Would anyone really want to buy such a thing, and even for 42 rubles. After what I saw, I didn't want to support a domestic manufacturer at all...
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BJmarketolog
Level 16 Local Expert
March 4, 2025
Today it is a great place to buy clothes and shoes. An excellent decision by the Department Store management is to open branded sections of popular brands of women's, men's and children's clothing and shoes. The department store inside has become neat and presentable. Accordingly, the companies represented in the department store provide a wide range of their products. What would you like to see, is the presence of a Department Store in social networks, Yandex maps and Google with the flow of information (news, photos, video reviews) about the updates of the range of sellers, offering.
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Константин
Level 30 Local Expert
October 17, 2024
There are many local brands. Conveniently, there is a small parking lot in front of the building from the Western Dvina side.
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Alexander Chepurnov
Level 20 Local Expert
August 26, 2025
We returned to the USSR ! And great , that 's what I wanted to experience ! And the most beautiful thing is that the assortment is 90% made in Belarus.
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Вера Шарникова
Level 12 Local Expert
August 16, 2023
Although it is clear that our native department store is striving for the Central department store, but there is a lot of work ahead. On the plus side: it is convenient to dress a teenage husband and son there - there are suits / shirts for school and work, and sections with knitwear and more everyday things. I brought him to one place and bought everything right away. On the downside, the half-empty squares are a little depressing. And there is still room for growth in the women's and children's assortment
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Костина Марина
Level 14 Local Expert
June 1, 2025
You'll buy everything you need right away. The sales girls are attentive and responsive. They will help and prompt you. Thank you very much!
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Николай Мартынов
Level 20 Local Expert
July 27, 2025
A large selection of locally produced goods,very good quality.
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ПАВЕЛ ИВАНОВ
Level 16 Local Expert
January 31, 2023
We visit the Vitebsk department store every time we visit Vitebsk. The department store has now become modern. There are many shops with domestic products. Prices have certainly increased. The last time we were here was in 2014. Back then, the department store looked like a Soviet store, but it's great! We always celebrate the quality of Belarusian products. Thank you for your hard work. We respect Belarusians, we believe that they are our close friends.
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Лара Л
Level 11 Local Expert
November 22, 2023
Once it was a big and very good store. There was a huge selection of industrial goods. The goods were of good quality. You could safely go to a department store and be sure that you would definitely buy something that you could not find in other places! Now the department store has been turned into another shopping center. With many pavilions and a small assortment of the same goods as everywhere else ... Of course!!! It is no longer possible to return the department store to its former, still Soviet, glory... It's understandable, but that's what it is now... It's just another shopping mall. Like everywhere else...
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алекс иванов
Level 17 Local Expert
October 17, 2023
With the appearance of tenants, it turns into an ordinary shopping center. There used to be a great store where you could buy almost any product at the lowest price. I would like to advise the management to return to the previous trading strategy. Parking is difficult. Barrier-free environment for 4+ on a five-point system.
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Дмитрий Кашинский
Level 21 Local Expert
June 4, 2022
A department store with a classic Soviet layout. We were here during a day trip to Vitebsk. A lot of clothes for women - we bought underwear, summer dresses for my sister and an elderly mother. I liked the sellers in the Conte store - they are friendly and ready to help. I would like to see more Belarusian brands and more clothes for men.
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Лариса Киселева
Level 20 Local Expert
January 8
Good shops, a good range of goods. We bought a lot of different things for the house. I recommend.
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Алина Бойцова
Level 14 Local Expert
August 2
Excellent sellers, a good selection of goods at reasonable prices.
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Ульяна Логинова
Level 11 Local Expert
March 8, 2024
The first floor, divided into pavilions, is a bit like the shops of the early 2000s in the Russian Federation (from the embankment side), but after crossing this you should climb to the upper floors (elevator or stairs). There is a decent selection of Belarusian clothing manufacturers. There is also a shop for artists
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Anonymous review
June 29, 2019
A fairly large building, sections often change, so you need to look for what you need, in principle there is everything and a variety of goods, a lot of things can be purchased, even what I didn't think could be found here, but sometimes the prices are too high, but the building is in a good location, you know for a long time that you can come here!sellers will advise you everything!do not forget that in the department store you can buy a lot of things from jewelry, dishes, clothes, household appliances and furniture!!!
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Лилия Яковлева
Level 10 Local Expert
November 5, 2022
Spacious shopping areas, boutiques with fitting rooms, shops with a variety of goods. I found the underwear I was looking for in this department store and bought an exclusive design tracksuit. You won't find all the goods, but you will have something to please yourself with! Be sure to visit this outlet!
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