Recommendations for creating mail-outs

Email services filter emails and place the suspicious ones in the spam folder. If recipients rarely read your emails or report them as spam, mail-outs from your domain may be restricted.

Follow these recommendations to make sure your emails don't end up in the spam folder:

Use a high-quality database of email addresses

• Don't buy email databases from other people — collect the addresses yourself.
• Always ask your subscribers for consent before sending them emails.
• Exclude a subscriber from your database as soon as they decline to receive emails.
• Try to avoid sharp increases in the number of subscribers as they may seem suspicious.

Create your emails with care

• Make your headings clear and meaningful.
• Don't include false or misleading information in the emails.
• If you want subscribers to open your emails more often, add content that's interesting and useful to them.
• Don't send extremely short emails containing only advertisements. Emails without text may be blocked.

Monitor mail-out frequency

Don't send emails too often so your subscribers don't get tired of them.

Don't hide the unsubscribe link

If a recipient can't find a way to unsubscribe quickly, they mark the email as spam.